Laconia Motorcycle Week: America’s Oldest Motorcycle Rally Roars with Pride and Passion
Each year, the scenic roads of New Hampshire come alive with the roar of engines and the vibrant spirit of freedom as Laconia Motorcycle Week takes center stage. Recognized as America’s oldest motorcycle rally, this iconic event attracts thousands of riders, fans, and families from across the country and beyond.
With a rich heritage dating back to 1916, Laconia Motorcycle Week has become more than just a gathering — it’s a celebration of motorcycle culture, community, and camaraderie. What began as a few enthusiasts coming together to ride the picturesque terrain of the Granite State has now evolved into a full-blown week-long event filled with rides, races, vendors, concerts, and shared memories on two wheels
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A Celebration Fueled by Community and Sponsors
Behind the success of Laconia Motorcycle Week is a passionate community — not just of bikers, but of sponsors, local businesses, and government supporters who bring the event to life every year.
The event extends deep gratitude to its presenting sponsors, including:
PROGRESSIVE MOTORCYCLE INSURANCE, USA
AMSOIL
American Iron Outfitters
And, critically, the State of New Hampshire for its consistent and generous financial support
These sponsors help sustain the rally’s operations, fund safety programs, and support free entertainment and infrastructure that make the week enjoyable for attendees and locals alike. Their commitment plays a vital role in preserving this historic rally and ensuring it remains accessible, safe, and enjoyable for all.
A Full-Throttle Experience for All Riders
Laconia Motorcycle Week isn’t just for die-hard bikers. It welcomes riders of all styles and experience levels — from vintage bike collectors and Harley-Davidson loyalists to newcomers experiencing their first group ride. With a packed schedule of activities, there’s truly something for everyone.
Highlights of the week include:
Guided and self-guided scenic rides through the White Mountains and Lake Winnipesaukee
Hill climb competitions and flat track racing
Bike shows featuring custom and classic motorcycles
Vendor villages with motorcycle gear, apparel, and accessories
Live concerts, parties, and charity events
Demo rides from leading motorcycle manufacturers
Whether you're there for the thrills, the gear, the music, or just the sense of community, Laconia delivers an experience that's loud, proud, and unforgettable.
A Place Where Tradition Meets Modern Motorcycle Culture
Although Laconia Motorcycle Week is steeped in tradition, the event continues to evolve with the times. Each year brings new themes, modern trends, and cutting-edge technology, while still honoring the roots of classic motorcycle culture.
You’ll find a mix of:
Old-school choppers and cafe racers
Electric motorcycles and innovative builds
Heritage rides and memorial parades
Modern safety seminars and rider education workshops
This blend of past and present allows riders of all generations to come together under a shared love for the open road and the motorcycles that take us there.
Economic Impact and Local Support
More than just a motorcycle rally, Laconia Motorcycle Week represents a major economic engine for New Hampshire. With tens of thousands of attendees pouring into the region, local businesses—from hotels and restaurants to gas stations and repair shops—see a significant boost during the event.
Economic benefits include:
Increased tourism revenue for the Lakes Region
Seasonal employment opportunities for locals
Boosted sales for local artisans and vendors
Exposure for regional products and destinations
Local residents often join the festivities, either as volunteers, hosts, or participants, further embedding the rally into the cultural and economic fabric of the area.
Safety, Responsibility, and the Road Ahead
With great crowds comes great responsibility. That’s why the organizers of Laconia Motorcycle Week, together with sponsors and state agencies, work tirelessly to ensure the safety of all participants. Each year, they introduce updated guidelines, safety workshops, and ride planning tools to promote responsible riding and crowd management.
The event also promotes:
Helmet use and defensive driving
Awareness of impaired and distracted driving
Charity rides that support veterans, children’s hospitals, and local causes
Zero-tolerance policies for unsafe behavior
By emphasizing safety and respect, Laconia maintains its reputation not only as a thrilling event but also as a welcoming and secure rally for riders and families alike.
Why Laconia Motorcycle Week Continues to Lead the Pack
In a world filled with rallies, Laconia stands out — not just for its legacy, but for its heart. The event doesn’t just celebrate motorcycles; it celebrates the people behind them. It’s where lifelong friendships are made, stories are shared over smoky BBQs, and legends are born on two wheels.
Riders return to Laconia year after year because of:
The rich history and authentic biker culture
Scenic New Hampshire landscapes perfect for riding
The inclusive, family-friendly atmosphere
Consistent support from sponsors and the community
The opportunity to be part of a living tradition
Each visit feels both like a homecoming and an adventure — one where you ride not just through the roads, but through the decades of motorcycle heritage.
Ride Into the Legacy
As Laconia Motorcycle Week gears up for another unforgettable year, it invites new riders, old friends, families, and fans to take part in the longest-running motorcycle rally in the United States. With support from dedicated sponsors like Progressive, AMSOIL, American Iron Outfitters, and the State of New Hampshire, the event continues to evolve while honoring its roots.
So polish your chrome, rev your engines, and set your course for New Hampshire. Whether you're a lifelong biker or just discovering the thrill of the ride, Laconia Motorcycle Week is where you’ll find your people, your passion, and your place in motorcycle history.
