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JFEX NEXT -JAPAN INT'L NEXT FOOD EXPO
JFEX NEXT: Japan’s Premier Platform for Next-Generation Food Innovations
The JFEX NEXT - JAPAN INT’L NEXT FOOD EXPO is a vibrant tradeshow that serves as a focal point for innovation and business within Japan’s ever-evolving food and beverage industry. Organized by RX Japan Ltd., this event takes place at the prestigious Makuhari Messe International Exhibition Hall in Chiba, Japan. Now in its third edition, JFEX NEXT has quickly established itself as an essential gathering for professionals eager to explore fresh food trends, discover new products, and engage in meaningful business negotiations.
Showcasing the Latest Trends in Japan’s Food Sector
JFEX NEXT distinguishes itself by focusing on next-generation food trends that respond to changing consumer preferences and emerging market demands. The expo highlights a diverse range of offerings, including:
Vegan and plant-based foods that cater to growing health and sustainability concerns
Alternative proteins designed to meet the needs of eco-conscious consumers
Complete meals and ready-to-eat options providing convenience without compromising quality
Innovative food service solutions addressing challenges such as waste reduction and supply chain efficiency
This broad scope ensures that attendees gain a comprehensive view of the cutting-edge developments shaping the future of food in Japan and beyond.
A Dynamic Platform for Networking and Business Growth
The expo attracts a wide spectrum of industry participants, ranging from retailers and restaurant owners to wholesalers and manufacturers. This diversity creates an energetic environment ripe for business discussions and partnerships. Attendees benefit from:
Direct interactions with exhibitors showcasing the latest food products and services
Opportunities to forge strategic partnerships and supplier relationships
Insights into consumer trends driving product innovation
Access to a network of key decision-makers across the food industry
By facilitating these connections, JFEX NEXT plays a pivotal role in driving growth and innovation across Japan’s food market.
Embracing Innovation in Food Technology and Services
Beyond product exhibitions, JFEX NEXT serves as a platform to address broader food industry challenges. Exhibitors present solutions designed to improve operational efficiency, enhance food safety, and support sustainability initiatives. These innovations include:
Advanced packaging technologies that extend shelf life and reduce waste
Digital tools for inventory and supply chain management
Sustainable sourcing and production methods aligned with environmental goals
Such developments are crucial as Japan’s food industry adapts to global pressures and evolving consumer expectations.
The Significance of Location and Timing
Held at Makuhari Messe, one of Japan’s largest and most accessible exhibition centers, the event benefits from excellent infrastructure and logistics support. Its strategic location in Chiba, close to Tokyo, makes it an ideal venue for attracting a broad audience from across the country.
Timing also plays a key role. The expo’s schedule aligns with industry cycles and market trends, maximizing relevance and participation. This thoughtful planning enhances the event’s effectiveness as a business platform.
A Must-Attend Expo for Food Industry Professionals
For professionals invested in Japan’s food and beverage sector, JFEX NEXT is more than just an exhibition—it is a strategic opportunity to stay ahead of market trends, discover innovative products, and build valuable business relationships. By bringing together next-generation food trends and diverse industry players, this event fosters a collaborative environment conducive to growth and transformation.
Whether you represent a retailer searching for new product lines, a manufacturer aiming to showcase innovations, or a food service provider seeking solutions to operational challenges, JFEX NEXT offers the insights and connections needed to thrive in Japan’s competitive food market.
Food Tech Week
Food Tech Week at Makuhari Messe: Asia’s Forefront of Food Technology Innovation
In the bustling region of Chiba, Japan, the renowned Makuhari Messe will soon host one of the most anticipated events in the food industry Food Tech Week. This dynamic and forward-thinking event is a magnet for industry leaders, innovators, and enthusiasts eager to explore the future of food technology in Asia and beyond.
Celebrating the convergence of cutting-edge innovations and business opportunities, Food Tech Week offers a comprehensive platform where ideas meet practical applications, and collaboration drives progress in food production, safety, and sustainability.
Food Tech Week: The Leading Platform for Food and Restaurant Innovations in Asia
Food Tech Week is not just a single exhibition it’s an integrated event featuring two specialized expos: FOODtech JAPAN and the SMART RESTAURANT Expo. This combination positions the event as the premier business platform for food technology in the region.
What makes Food Tech Week stand out:
Diverse Industry Participation
Major food manufacturers and restaurant operators from Japan and across Asia converge here to share and discover innovations.
Comprehensive Technology Focus
From automation in food production facilities to intelligent technologies designed specifically for restaurants and kitchens, the event spans the entire food ecosystem.
High-Quality Networking
The event’s scale enables meaningful interactions among professionals, enabling the forging of strategic partnerships and collaborative ventures.
Rich Program Offerings
Presentations, interactive exhibits, and demonstrations provide hands-on experience with the latest advancements shaping the food tech landscape.
What to Expect at FOODtech JAPAN and SMART RESTAURANT Expo
Together, these two exhibitions create a vibrant environment filled with innovation and business potential. Attendees will find themselves immersed in the latest developments tailored to optimize food manufacturing and revolutionize restaurant operations.
Key highlights include:
Automation and Robotics in Food Production
Discover smart machinery and automated systems that enhance efficiency, precision, and safety in food processing plants.
Sustainable Food Technologies
Innovations designed to reduce waste, improve resource utilization, and promote eco-friendly production methods.
Smart Restaurant Solutions
Technologies focusing on restaurant management, from intelligent ordering systems and kitchen automation to customer experience enhancements.
Food Safety and Quality Control
Cutting-edge sensors, monitoring tools, and software solutions ensuring compliance with stringent safety standards.
Digital Transformation and AI
Artificial intelligence applications that streamline operations, predict consumer trends, and personalize dining experiences.
Scale and Impact: A Hub for Innovation and Business Growth
Food Tech Week draws over 400 exhibitors and expects to welcome around 25,000 visitors, making it one of the largest and most influential food technology events in Asia.
The event offers unparalleled opportunities to:
Connect with leading companies and startups at the forefront of food innovation.
Explore new technologies that can transform food production and restaurant management.
Engage with experts during presentations and panel discussions covering pressing industry topics.
Build strategic partnerships that drive business growth and expand market reach.
This scale of participation ensures a vibrant marketplace where creativity, technology, and commerce intersect.
Why Food Tech Week Matters for Your Business
Whether you are a food manufacturer, restaurateur, technology developer, or investor, Food Tech Week presents an invaluable chance to:
Stay Ahead of Market Trends
Understand emerging technologies and how they can improve efficiency and customer satisfaction.
Discover New Solutions
Access a curated range of equipment, software, and services designed to optimize every aspect of food production and dining.
Network Strategically
Meet potential partners, suppliers, and clients from Japan and the wider Asian market.
Gain Industry Insights
Attend expert-led sessions that provide guidance on regulation, sustainability, and innovation strategies.
The Future of Food Technology is Here
Food Tech Week embodies the spirit of innovation and collaboration, essential for the food industry to meet evolving consumer demands and sustainability challenges. By integrating FOODtech JAPAN with the SMART RESTAURANT Expo, it captures the full spectrum of food technology from production to consumption.
In a time when efficiency, safety, and sustainability are paramount, this event offers businesses the tools and connections necessary to thrive in a competitive marketplace.
Join Food Tech Week: Unlock Tomorrow’s Food Innovations Today
With its strategic location at Makuhari Messe and a comprehensive lineup of exhibitors and programs, Food Tech Week is the place to be for anyone serious about the future of food and hospitality technology.
Don’t miss the chance to be part of Asia’s leading food technology event whether you are looking to innovate your production lines, modernize your restaurant operations, or discover the next breakthrough in food tech.
Prepare to be inspired, connected, and empowered at Food Tech Week where the future of food technology unfolds.
JFEX Food Winter
Exploring the Flavors of the World at JFEX Food Winter: A Personal Journey into Japan’s Premier Food & Beverage Expo
The JFEX Food Winter – The JAPAN FOOD & BEVERAGE EXPO is much more than just another food exhibition. It is a celebration of culinary diversity, innovation, and cultural exchange. Held in the bustling city of Tokyo during the winter season, JFEX brings together global food and beverage professionals in one place, offering a truly unique and immersive experience for anyone interested in the future of the food industry.
I had the pleasure of attending the JFEX Food Winter event recently, and I can honestly say that it went beyond my expectations. From high-end gourmet delights to experimental food concepts, the expo showcased an incredible range of flavors and ideas, making it one of the most vibrant and exciting B2B exhibitions in Asia.
A Global Stage for Food Innovation
Walking through the vast exhibition hall, it was impossible not to be impressed by the diversity of offerings at JFEX Food Winter. As someone passionate about culinary innovation and cultural gastronomy, I found myself completely immersed in the world of food technology, premium ingredients, and sustainable practices.
One of the most striking things about JFEX is how it’s organized into six focused segments:
Processed Foods
Wine & Alcohol
Premium Foods
Fresh Foods
New Concept Foods
Foods for Inbound Tourism
Each area is like a world of its own, allowing visitors to dive deep into specific sectors of the food and beverage industry. This segmentation not only makes the experience more manageable but also ensures that exhibitors and buyers can make targeted connections.
Premium Foods that Tell a Story
Discovering Unique Tastes from Around the Globe
In the Premium Foods section, the level of craftsmanship and storytelling behind each product was truly inspiring. I met a cheesemaker from Italy who had aged her Parmigiano-Reggiano for over five years, turning it into a dense, almost crumbly delight with a sharp nutty flavor.
There were small-batch chocolate producers using rare cacao beans from South America, olive oil artisans from Greece offering cold-pressed varieties infused with truffles, and a Japanese wagyu producer who proudly explained the meticulous care that goes into raising cattle for such highly prized beef.
These weren’t just products they were narratives about heritage, terroir, and passion. It reminded me that food is one of the few things that can carry both personal and cultural history in every bite.
Wine, Spirits, and the Art of Tasting
A Toast to International Craft and Tradition
The Wine & Alcohol segment was an experience in itself. Japanese sake brewers stood alongside European vintners and South American distillers, offering tastings and insights into their craft. What struck me was the focus on authenticity and quality.
I attended a short sake-tasting seminar hosted by a master brewer from Niigata. He spoke not just about taste, but about water sources, fermentation processes, and how seasonal temperature affects brewing. It gave me a new appreciation for sake as a beverage that is deeply rooted in Japanese culture, yet highly adaptable to modern culinary pairings.
Some standout spirits I encountered included:
A small-batch gin infused with yuzu and sansho pepper.
A biodynamic white wine from Austria.
A Colombian rum aged in coffee-soaked barrels.
New Concepts Shaping the Future of Food
When Innovation Meets Culinary Imagination
The New Concept Food area was easily one of the most exciting parts of JFEX Food Winter. This is where creativity and technology intersect, producing groundbreaking ideas that could shape the future of how and what we eat.
There were plant-based alternatives that tasted indistinguishable from meat, AI-generated flavor pairings, and even a Japanese startup using rice fermentation to create dairy-free cheese. One booth was offering 3D-printed sushi yes, you read that right which not only looked incredible but was designed for specific dietary needs.
The biggest trends I noticed included:
Sustainable packaging and zero-waste design.
Personalized nutrition using biometric data.
Cross-cultural fusion products (like Korean-Japanese kimchi miso soup).
These innovations aren't just novelties they represent real solutions for global challenges such as food scarcity, environmental impact, and dietary health.
Fresh Foods and the Beauty of Simplicity
Celebrating Seasonality and Local Excellence
Among all the high-tech innovation and premium luxury, the Fresh Foods section brought everything back to the basics the importance of freshness, seasonality, and quality sourcing.
Japanese farmers proudly displayed perfect fruits and vegetables, including ruby-red apples, snow-white daikon, and delicately packed strawberries that looked like miniature works of art. Seafood vendors offered sashimi-grade fish chilled on ice, and there was even a tasting station for mountain vegetables harvested in rural Hokkaido.
It was here that I felt a deep connection to the land and the traditions that sustain it. For many Japanese producers, the goal is not mass production but meticulous care and respect for nature.
Why JFEX Matters for Global F&B Professionals
The Gateway to the Japanese and Asian Market
JFEX isn’t just about showcasing food it’s a serious business platform that connects international suppliers with Japanese and Asian buyers. The JFEX INBOUND segment specifically caters to products aimed at Japan’s rapidly growing inbound tourism market.
With the increase in foreign tourists, particularly from Southeast Asia, Europe, and North America, there's rising demand for diverse food options that cater to different tastes and dietary requirements. Exhibitors that offered halal, vegan, or allergen-free products attracted particular attention.
If you’re a food entrepreneur looking to enter the Japanese market, JFEX offers:
Direct access to importers and distributors.
Market insights and product feedback.
Exposure to retail buyers and hospitality sector leaders.
Networking opportunities with international brands.
A Final Thought: Beyond the Booths
After spending three full days at JFEX Food Winter, I left with not just a suitcase full of samples, but a head full of ideas and a heart full of inspiration.
What makes this event truly special is its ability to blend tradition and innovation, local pride and global ambition. You walk in curious and leave transformed whether you're a buyer, a chef, a distributor, or simply someone who believes in the power of food to connect us.
JFEX Food Winter is more than an expo; it’s a community, a marketplace of ideas, and a bridge between cultures built on the simple, profound joy of sharing a meal. I can’t wait to return next year to see what new flavors and stories await.
Drink Japan
Drink JAPAN: A Toast to Innovation, Tradition, and Global Connection
Set against the backdrop of Japan’s deep-rooted beverage culture, Drink JAPAN returns this year to the renowned Makuhari Messe International Exhibition Hall in Chiba. As Japan’s largest B2B trade show for beverage, alcoholic beverage, and liquid food development and manufacturing, Drink JAPAN brings together a world of flavors, technologies, and partnerships under one roof.
From delicate sake brewed with generations of craftsmanship to cutting-edge beverage processing machines, the event is a unique convergence of artistry, science, and business. It's more than just a trade show it’s a dynamic celebration of tradition meeting innovation in the Japanese beverage landscape.
The Essence of Drink JAPAN: Where Culture Meets Commerce
Drink JAPAN stands out not only for its impressive scale but for its balanced approach: honoring Japan’s beverage heritage while driving the industry forward with technology and global collaboration.
What makes Drink JAPAN special?
A comprehensive showcase of Japan’s beverage sector from traditional sake to the newest soft drink innovations
Cutting-edge manufacturing and development technologies for liquid food and drink
Educational seminars and technical workshops led by industry leaders
A thriving platform for international buyers, suppliers, and distributors
Whether you're a distributor looking to introduce premium Japanese drinks to your home market, a startup exploring beverage R&D, or a connoisseur with a deep love for Japanese flavors—Drink JAPAN has something to offer.
A Journey Through Japan’s Vibrant Beverage Scene
One of the highlights of the show is its immersive approach to Japanese beverage culture. The event features a curated selection of products that represent both regional authenticity and modern flair.
What’s on Display?
Visitors can explore and taste a variety of beverages, including:
Sake and Shochu – Honoring centuries-old brewing traditions
Craft Beer and Local Spirits – Showcasing Japan’s growing interest in microbreweries and artisanal production
Functional and Health Drinks – Tapping into consumer demand for wellness-focused beverages
Unique Soft Drinks and Teas – Offering everything from yuzu sodas to matcha elixirs
Tasting sessions, often guided by knowledgeable producers, provide attendees with the context, history, and craftsmanship behind each sip. It’s a sensory experience that brings the culture of Japanese beverages to life.
Business Beyond Borders: The Power of Networking at Drink JAPAN
While the event celebrates flavors and traditions, its core mission remains business-driven. As Japan’s premier beverage industry platform, Drink JAPAN acts as a hub for global trade and innovation.
Key business features of the event include:
Technology Showcase – Equipment and solutions for beverage R&D, production, packaging, and quality control
Buyer–Supplier Matchmaking – Pre-arranged B2B meetings for productive and purposeful conversations
Export & Import Support Booths – For international players seeking to enter or expand in the Japanese market
Industry Seminars – Featuring speakers on market trends, sustainability, automation, and product development
These business-focused areas allow Drink JAPAN to serve everyone from engineers and product developers to C-suite executives and global distributors.
Innovation on Tap: Latest Trends and Tech Shaping the Beverage Industry
The beverage world is rapidly evolving, and Japan is at the forefront of this transformation. Drink JAPAN places a strong emphasis on innovation in beverage production, sustainability, and functionality.
Industry Trends Covered at Drink JAPAN
Automation and Smart Manufacturing: Robotics, AI integration, and IoT solutions for beverage factories
Eco-Friendly Packaging: Bio-based plastics, recyclable materials, and minimal-waste designs
Functional Beverages: Products enriched with vitamins, herbs, and superfoods
Sustainability in Brewing: Energy-efficient equipment and water-saving solutions for producers
By featuring a wide range of technologies and case studies, the exhibition empowers companies to adapt, evolve, and thrive in a highly competitive market.
For Whom is Drink JAPAN Designed?
This event is crafted for professionals across every link in the beverage production and distribution chain. It’s a meeting ground for decision-makers and innovators who share a vision for the future of beverages.
Attendees include:
Beverage manufacturers and developers
Importers, exporters, and global distributors
Equipment and technology providers
Supermarket and retail chain buyers
R&D and quality control professionals
Food service and hospitality leaders
Whether you're looking to source ingredients, invest in processing technology, or explore licensing partnerships, Drink JAPAN offers the scale and diversity to help you meet your goals.
Tradition with a Modern Twist: A Cultural Celebration
Amid the serious business, Drink JAPAN never forgets the cultural significance of beverages in Japan. The fair offers not just products, but stories tales of local breweries founded in the Edo period, or new companies combining ancient fermentation with modern biotech.
Interactive features include:
Live brewing demonstrations
Masterclasses on sake tasting and pairing
Cultural exhibits on regional drink-making traditions
This dimension of the show makes it more than a trade fair it’s a living museum and a think tank rolled into one, where heritage and high-tech harmoniously coexist.
Why You Should Attend Drink JAPAN
In a world where beverage trends change rapidly, and consumers crave authenticity and innovation in equal measure, Drink JAPAN is perfectly positioned to deliver both.
Whether you're seeking the next global beverage trend, scouting innovative production equipment, or building international partnerships, this trade show offers unmatched opportunities. And for those simply passionate about the world of drinks be it craft sake or high-tech health beverages Drink JAPAN is a celebration you don’t want to miss.
Food Hygiene Expo
The Food Hygiene Expo: Japan’s Premier Event for Food Safety Innovation
Every year, The Food Hygiene Expo transforms Makuhari Messe in Chiba, near Tokyo, into a meeting point for visionaries of the food industry. As part of the renowned FOODtech Week, the event brings together thousands of professionals committed to maintaining and advancing the highest standards of food safety and hygiene. Organized by RX Japan Ltd., this exhibition has become a key platform for discovering new technologies that are shaping the future of food processing and sanitation.
For anyone involved in the food and beverage industry, this expo represents not just an exhibition but a gateway to the future of hygiene management. In a world where regulatory requirements grow stricter each year, especially following Japan’s 2021 revision of the Food Sanitation Act and the mandatory HACCP implementation, staying ahead of the curve is more critical than ever.
A Convergence of Innovation and Regulation
The Food Hygiene Expo is more than a showcase it’s a reflection of how technology and regulation evolve together. As food safety laws become increasingly complex, companies must find smarter, faster, and more sustainable solutions to meet compliance requirements. This event creates a space where innovation meets necessity, offering a glimpse into what tomorrow’s food hygiene standards might look like.
Visitors walking through the expansive halls of Makuhari Messe find themselves surrounded by the latest developments in AI-powered inspection systems, state-of-the-art analysis tools, and advanced monitoring equipment. The sheer diversity of technologies on display emphasizes one key message: hygiene is no longer just about cleaning it’s about intelligent control, traceability, and data-driven decision-making.
Technologies Defining the Future of Food Hygiene
Each year, exhibitors unveil breakthroughs designed to revolutionize how cleanliness and safety are maintained in production environments. Among the most impressive categories are:
Automated inspection and detection systems – Using artificial intelligence to identify contamination or packaging errors in real time.
Video surveillance and access control solutions – Ensuring that every stage of production is secure and fully traceable.
HACCP-compliant technologies – Helping producers document, monitor, and verify safety processes with digital precision.
Advanced cleaning and sterilization tools – From UV sterilizers to eco-friendly sanitizers, the focus is on efficiency without compromising sustainability.
These innovations aren’t just gadgets they’re vital instruments that ensure food safety from farm to fork. Each solution aims to minimize human error, reduce waste, and increase overall process transparency, which is now a cornerstone of the modern food sector.
Beyond Equipment: A Platform for Expertise and Collaboration
While technology remains the heart of the Food Hygiene Expo, the event’s true strength lies in the exchange of expertise. The expo’s program features live demonstrations, expert presentations, and interactive discussions where professionals can explore real-world applications of cutting-edge solutions.
This environment fosters genuine collaboration among:
Food producers seeking efficient compliance tools.
Quality control specialists exploring next-generation monitoring systems.
Hygiene managers focused on best practices and sustainable cleaning protocols.
By connecting these diverse professionals, the Expo creates an ecosystem where ideas and innovations multiply transforming theoretical advancements into everyday solutions.
Global Participation and Expanding Horizons
Although the event is proudly rooted in Japan, the Food Hygiene Expo enjoys an increasingly international profile. Exhibitors and visitors arrive not only from across Asia but also from Europe and North America. This global presence underlines the shared responsibility that the food industry faces: maintaining safety and hygiene in an interconnected world.
For international companies, participation offers direct access to Japan’s demanding and technologically advanced market. For Japanese manufacturers, it’s an opportunity to demonstrate leadership and share innovations with a broader audience. The resulting synergy has made the Expo one of Asia’s most influential gatherings in the field of food safety technology.
The Role of the Food Hygiene Expo in a Changing Industry
The challenges facing food producers today are multifaceted. Supply chain disruptions, growing consumer awareness, and environmental concerns have made hygiene and safety more visible and essential than ever. Against this backdrop, the Food Hygiene Expo stands as a beacon of reliability and innovation, guiding the industry toward smarter, cleaner, and safer operations.
The event also mirrors a deeper shift within the global food system toward data-driven hygiene management. Modern equipment no longer just performs tasks; it collects and interprets data to prevent problems before they occur. This predictive approach is precisely what the Expo celebrates and promotes every year.
Looking Ahead: Why the Expo Matters
In a rapidly evolving world, where one food safety incident can ripple across continents, events like The Food Hygiene Expo serve as a crucial reminder of the industry’s collective responsibility. Each innovation displayed, each conversation held, and each partnership formed at Makuhari Messe contributes to a safer, more transparent food future.
Key Takeaways
The Food Hygiene Expo is Japan’s leading trade fair for food hygiene technologies.
It highlights the integration of AI, automation, and smart data into sanitation and safety processes.
With growing international participation, the Expo shapes global standards in food safety.
Its workshops and live demonstrations turn complex regulations into practical solutions.
At its core, The Food Hygiene Expo is not just a trade fair it’s a movement toward excellence in food safety and hygiene. By blending advanced technology, expert knowledge, and international collaboration, it equips industry professionals to meet modern challenges with confidence and creativity.
Whether you’re a seasoned food technologist, a startup innovator, or a hygiene specialist, attending the Expo means stepping into the forefront of an ever-evolving industry one that never stops striving for purity, precision, and trust.
