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PRO FachHANDEL
PRO FachHANDEL as a Key Meeting Point for Modern Beverage and Convenience Retail
PRO FachHANDEL is the leading trade fair for the German beverage and convenience retail industry, yet its relevance reaches far beyond a single sector. Each September, professionals from across the country gather to explore new market impulses, learn from innovators, and strengthen partnerships that shape the future of retail. What makes this event especially compelling is its ability to combine tradition with modern transformation: retailers, manufacturers, wholesalers, and startups come together in one dynamic space, turning the fair into a living reflection of where the market stands and where it is heading. The atmosphere is both business-oriented and inspiring, encouraging visitors to discover trends they can translate into actionable strategies. Organized by GES Großinkaufsring des Süßwaren- und Getränkehandels eG, the fair draws on the association’s long-standing expertise in bulk purchasing and trend development, ensuring that each edition remains relevant and forward-looking.
A Platform That Reflects the Changing Needs of Retailers
The core strength of PRO FachHANDEL lies in its diverse and highly specialized range of topics. Instead of offering a generic overview, it focuses on the essentials that matter most to beverage and convenience professionals: new product offerings, evolving consumer habits, and the services that support efficient retail operations. Exhibitors present everything from traditional beverage assortments to the latest confectionery and convenience products, allowing visitors to immerse themselves in a full-spectrum view of the market. The mix of established brands and ambitious newcomers makes the event particularly valuable, as it creates a natural bridge between experience and innovation. Attendees often highlight that the fair helps them not only discover new partners but also rethink everyday processes through the lens of current industry developments.
One of the most noticeable trends presented at the fair is the ongoing digitalization of specialist retail. Whether it concerns inventory automation, smart shelving, or digital customer engagement tools, retailers increasingly seek solutions that allow them to save time while maintaining flexibility. Sustainability is another topic that receives substantial attention. Modern packaging concepts, resource-efficient logistics, and environmentally responsible product strategies reflect the growing consumer demand for meaningful ecological choices. For many visitors, the fair becomes the place where abstract sustainability trends transform into practical ideas they can implement step by step.
Practical Areas That Help Retailers Make Better Decisions
Retailers attending PRO FachHANDEL often come with specific questions or challenges in mind. The fair offers accessible touchpoints to address those needs through a combination of expert talks, product showcases, and hands-on demonstrations. Exhibitors frequently focus on themes such as:
sustainable packaging and waste reduction methods
automated ordering tools and digital shelf management
innovative beverage concepts and new confectionery lines
These topics capture the industry’s shift toward efficiency, customer experience, and long-term ecological thinking. By exploring them in one place, retailers can form a more complete picture of what will shape their business in the coming years.
Spotlight on Innovation: The Newcomer Area and Its Creative Energy
More than any other zone, the “Newcomer Area” embodies the spirit of renewal that defines PRO FachHANDEL. Startups from the region showcase ideas that challenge traditional product categories and consumer expectations. Their presence injects a different kind of energy into the fair—one that blends entrepreneurial courage with fresh design and a willingness to experiment. Visitors often discover unusual craft spirits, non-alcoholic drink creations designed for wellness-oriented consumers, or inventive snack concepts that appeal to younger, trend-driven target groups. The opportunity to speak directly with founders turns this part of the fair into a space of genuine conversation and creative exchange.
Entrepreneurs benefit as well: meeting retailers face-to-face helps them understand market demands and fine-tune their product positioning. Many success stories in the beverage and convenience sector begin exactly at this point where a unique idea meets a retailer willing to test something new. The Newcomer Area not only encourages innovation but also creates a supportive ecosystem that makes emerging brands feel part of a larger professional community.
“Beer Live” as a Stage for Craftsmanship and Market Strategy
Another highlight that consistently draws attention is the “Beer Live” show. This special area celebrates the craft, tradition, and experimentation behind beer production. Breweries, importers, and national producers take the opportunity to present their latest specialties, ranging from classic varieties to bold new interpretations. Visitors can explore flavor profiles, brewing techniques, and product stories directly from the experts behind them.
To make the experience even richer, “Beer Live” also hosts discussions that go beyond the tasting glass. Experts address topics such as collaboration between breweries, new marketing approaches tailored to changing consumer preferences, and the challenge of standing out in a competitive beverage landscape. For many participants, these talks become a source of concrete ideas they can use when planning assortments or designing shelf concepts. The combination of sensory discovery and practical strategy gives “Beer Live” its distinctive character and ensures its popularity among retailers and beverage enthusiasts alike.
VINESSIO MUENCHEN
The Vinessio Wine Fair Munich is a premier event for wine enthusiasts and industry professionals, held annually at the Kulturhalle Zenith in Munich. This historic venue, originally built in the 1910s as an industrial facility, has transitioned from a production site for armaments to a versatile space that hosts a wide range of events, including concerts, trade fairs, and cultural gatherings. Its striking architecture and unique ambiance make it a popular location for diverse events, providing a fitting backdrop for the Vinessio Wine Fair.
Since its inception in 2007, the Vinessio Wine Fair has become a key fixture in the wine calendar. Typically held in March, the fair is organized by Assessio GmbH, a company with extensive experience in managing trade fairs and events. Assessio GmbH also organizes Vinessio fairs in Fürth and Fürstenfeldbruck, broadening its influence in the wine industry. The Munich event, in particular, plays a significant role in showcasing the region as a top destination for wine lovers.
The fair offers visitors the chance to explore a rich variety of wines, spirits, and delicacies from both local and international producers. With a focus on providing a direct connection between producers and consumers, the event allows attendees to taste, compare, and purchase wines on-site. This direct interaction enriches the experience, offering a deeper understanding of the products and their origins.
A notable feature of the Vinessio Wine Fair Munich is its emphasis on sustainable and biodynamic wines. This commitment to environmentally responsible practices reflects the fair’s forward-thinking approach and aligns with contemporary consumer preferences. By highlighting these wines, the fair supports the broader movement towards sustainable viticulture and encourages responsible consumption.
In essence, the Vinessio Wine Fair Munich is an essential event for anyone passionate about wine. It provides a comprehensive platform for discovering high-quality wines, learning about industry trends, and engaging with producers. The fair’s combination of historical charm and modern sophistication makes it a standout event in the wine world, offering an enriching experience for both seasoned connoisseurs and newcomers alike.
FORUM VINI
Every November, wine enthusiasts from across Germany and beyond gather for Forum Vini, the most significant and largest wine fair in Southern Germany. Held annually, this event offers a unique opportunity for wine lovers to indulge in their passion and explore a diverse range of wines and culinary delights over a weekend dedicated to the art of wine.
Forum Vini stands out for its comprehensive and engaging format, which brings together producers, specialized dealers, and importers. This dynamic fair is not just a showcase but a celebration of wine culture. The event features an impressive array of wine presentations, including entire regions and countries, providing a global perspective on wine production and innovation.
One of the highlights of Forum Vini is its focused approach to wine enjoyment. Attendees can participate in a variety of interesting wine seminars led by experts in the field. These seminars cover a broad spectrum of topics, from tasting techniques to the nuances of different wine regions, offering valuable insights and deepening the knowledge of both novices and seasoned connoisseurs.
The fair also boasts a large special tasting zone where visitors can sample an extensive selection of wines from numerous exhibitors. This tasting area is designed to provide a rich sensory experience, allowing guests to explore and compare a wide range of wines in one convenient location. Additionally, several joint stands represent entire wine regions, creating an immersive experience where visitors can sample and learn about the specialties of various wine-producing areas.
Forum Vini is more than just a wine fair; it's an event that combines pleasure with education. The fair's layout and programming ensure that visitors are not only entertained but also engaged and inspired. From discovering new favorites to gaining expert knowledge, Forum Vini provides a comprehensive wine experience that caters to all levels of interest.
As Southern Germany's premier wine event, Forum Vini continues to attract a diverse crowd, uniting wine lovers and industry professionals in a celebration of viticulture. Its commitment to offering both enjoyment and educational value makes it a standout event in the wine fair calendar.
For those looking to immerse themselves in the world of wine, Forum Vini is the ultimate destination. Each November, this grand event offers a weekend of exquisite wines, insightful seminars, and the chance to connect with the global wine community, making it a must-attend for anyone passionate about the world of wine.
