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International Soft Fruit Conference

The International Soft Fruit Conference has long been a meeting point for growers, researchers, suppliers, and innovators who are shaping the future of berries and other delicate fruit crops. Every year, the event gathers hundreds of professionals from different parts of the world, uniting them with a single goal: to exchange practical knowledge, discover new technologies, and improve the sustainability and profitability of soft fruit production. What makes this conference truly special is the natural atmosphere of curiosity and collaboration that drives participants to share not only their successes but also the challenges they face in an ever-changing agricultural landscape.

A space where global expertise meets real-world challenges

The conference consistently attracts more than 750 attendees and around 100 exhibitors, creating a unique environment where conversations begin spontaneously whether near a demo stand, during a coffee break, or while discussing keynote presentations. These interactions feel less like formal networking and more like genuine exchange among people who understand the complexities of soft fruit cultivation, from climate risks to consumer trends.

Speakers from different countries bring diverse perspectives on crop protection, breeding techniques, automation, and sustainable production. While the technical depth is valuable, what many visitors appreciate most is the practical tone of the event. The focus remains on knowledge that can be applied directly in the field: better greenhouse management, smarter irrigation, improved harvesting logistics, and ways to achieve consistent berry quality throughout the season.

As the conference day progresses, attendees gradually transition from structured sessions to informal discussions. This natural shift allows the content to settle in and often leads to new ideas, business plans, or collaborative research initiatives that extend far beyond the event itself.

Practical insights that shape the industry

One of the strong advantages of the conference is how it blends scientific findings with hands-on experience. Participants often highlight that they leave with concrete insights rather than abstract theory. Among the most valuable takeaways are:

improved strategies for monitoring plant health;

approaches for optimizing labor efficiency in peak season;

new varieties that respond better to shifting climatic conditions;

post-harvest methods that maintain berry firmness and flavor.

These ideas benefit both large agricultural companies and small, family-run businesses. They help growers understand where the market is heading and how to adapt their production systems to remain competitive without compromising fruit quality.

Field visits and informal gatherings as engines of collaboration

Around the midpoint between the annual editions of the conference’s key segments, the field visit stands out as a highlight. This trip brings attendees directly to innovative soft fruit production companies that demonstrate how theory translates into daily farm operations. Observing real greenhouses, substrate setups, climate control systems, and harvesting routines allows participants to connect information from the sessions with living examples.