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Sajam GAST
Sajam GAST – Croatia’s Premier Trade Fair for HoReCa Innovation
Sajam GAST is one of Croatia’s most significant trade fairs dedicated to gastronomy, hospitality, and tourism, serving as a central annual event for the HoReCa (Hotel, Restaurant, Catering) sector. Held each year at the modern Arena Zagreb, the fair provides an ideal platform for industry professionals to explore emerging trends, innovative products, and the latest technologies ahead of the new tourism season. Organized by Sajam d.o.o., the event brings together a diverse community of stakeholders from across Croatia and beyond, offering both inspiration and practical solutions for the hospitality industry.
The fair is distinguished by its clearly structured layout, designed around thematic areas that address the specific needs of HoReCa professionals. Exhibitors present a wide variety of innovations, spanning food and beverage, hospitality equipment, coffee, furniture design, bakery and confectionery, and ice cream products. Sections such as Dionizijana highlight fine wines, while the Međunarodni sajam kave focuses on coffee culture and advanced brewing equipment. Creative interior design solutions for hotels and restaurants further enhance the fair’s appeal, combining aesthetic innovation with functional practicality.
Comprehensive Industry Coverage and Practical Innovation
Sajam GAST offers visitors a comprehensive view of the hospitality industry. From specialized equipment to gourmet products, the event allows professionals to discover solutions that can be immediately applied to enhance service quality, operational efficiency, and customer experience. The fair also emphasizes interactive experiences, with live demonstrations, tastings, and hands-on workshops that engage attendees and provide practical insights.
Highlights of the exhibition include:
Advanced coffee machines and barista equipment
Confectionery, bakery, and ice cream innovations
Fine wine, spirits, and beverage trends
Hotel and restaurant furniture and interior solutions
Culinary demonstrations and tastings
By combining product showcases with interactive learning opportunities, Sajam GAST ensures that attendees gain both inspiration and actionable knowledge to apply in their businesses.
Networking, Competitions, and Industry Recognition
A defining feature of Sajam GAST is its role as a networking hub and platform for professional recognition. The fair brings together manufacturers, suppliers, service providers, and decision-makers from across the hospitality, gastronomy, and tourism sectors. Café owners, sommeliers, chefs, and interior design professionals converge at the event, fostering collaboration, partnerships, and knowledge sharing.
Integrated competitions and tastings are particularly noteworthy. They provide a dynamic environment where talent is recognized, culinary trends are highlighted, and innovative approaches are celebrated. Such activities create an engaging atmosphere that combines professional development with entertainment and inspiration, making the fair more than just a trade show it becomes a stage for shaping industry standards.
Driving Innovation in Croatia’s HoReCa Sector
In conclusion, Sajam GAST is a pivotal event for professionals in the HoReCa industry, offering a unique blend of innovation, education, and networking. By presenting the latest products, technological advancements, and design solutions in an interactive format, the fair empowers participants to enhance their operations, improve customer experience, and remain competitive in an evolving market.
Through its combination of structured thematic areas, expert demonstrations, and lively competitions, Sajam GAST not only showcases innovation but also actively contributes to the professional growth and development of Croatia’s hospitality, gastronomy, and tourism sectors.


MEETEX
MEETEX is a prominent event in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, held in Croatia, that brings together professionals from the global meetings and events sector. The event serves as a platform for exhibitors and buyers to connect, collaborate, and explore opportunities within the MICE industry, with a particular focus on Croatia's diverse range of destinations and venues suitable for business events.
What sets MEETEX apart is its unique format, which blends both in-person and virtual interactions. After overcoming the challenges posed by the pandemic, the organizers successfully introduced a hybrid model, enabling virtual B2B meetings between international buyers and Croatian exhibitors, alongside live study trips to Croatia’s iconic MICE destinations. This flexibility has allowed MEETEX to stay relevant, offering a space for professionals to discuss and explore new opportunities, despite the obstacles faced by the industry in recent years.
MEETEX attracts a wide range of international hosted buyers from countries across Europe, North America, and beyond, facilitating hundreds of meetings during the event. In addition to the business-focused aspect of the event, it also serves as a great opportunity to explore Croatia as a prime MICE destination. Participants have the chance to visit key locations, such as Dubrovnik, Zagreb, and Rijeka, allowing them to experience the country's diverse landscapes, culture, and world-class facilities.
The event has seen tremendous growth and success, with a focus on not only connecting buyers and exhibitors but also introducing new sectors such as boutique and luxury hotels and destination wedding organizers. This focus on diversification ensures that MEETEX remains an essential event for anyone in the MICE industry, offering a dynamic space for networking, learning, and discovering Croatia's potential as a leading destination for meetings, conferences, and events.
Overall, MEETEX continues to play a key role in shaping the future of the MICE industry, bringing together global leaders to explore new business opportunities, discuss emerging trends, and celebrate Croatia’s unique offerings as a hub for business and leisure tourism.