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Aru Almaty
Aru Almaty: Central Asia’s Premier International Jewellery Exhibition
Aru Almaty is far more than a jewellery exhibition — it is one of the most respected and influential events in the Central Asian jewellery industry. Held annually in Almaty, Kazakhstan, this international fair brings together professionals, brands, designers, manufacturers, and collectors, creating a dynamic environment where tradition, luxury, and modern market trends intersect.
Over the years, Aru Almaty has earned a strong reputation as a meeting point for the jewellery community. It serves as a space where business relationships are formed, new collections are introduced, and industry directions begin to take shape. The exhibition reflects both regional identity and global ambition, making it a key event for those seeking to understand and engage with the jewellery market of Central Asia.
A Strategic Jewellery Platform in the Heart of Almaty
Almaty’s position as a financial, cultural, and commercial center gives Aru Almaty a natural advantage. The city attracts international visitors while remaining deeply connected to regional markets. This balance allows the exhibition to function as a gateway between local craftsmanship and global trade.
Aru Almaty is organized with a clear professional focus. The exhibition brings together participants from multiple countries, encouraging cross-border cooperation and opening new business channels. Exhibitors use this platform to strengthen their presence, explore partnerships, and introduce their brands to a broader audience.
The fair’s consistent growth demonstrates its importance not only as a showcase, but as a long-term industry institution.
What Visitors Can Discover at Aru Almaty
The exhibition floor of Aru Almaty offers a wide and carefully structured selection of products and services. This diversity ensures that visitors from different segments of the jewellery business can find relevant opportunities and inspiration.
Among the key categories presented at the exhibition are:
Fine jewellery made from gold, silver, and platinum
Precious and semi-precious gemstones
Watches and luxury accessories
Artistic souvenirs and decorative objects
Jewellery tableware combining design and function
Packaging and display solutions for retail
Tools and equipment supporting jewellery production
This comprehensive range transforms Aru Almaty into a complete industry showcase rather than a narrowly focused trade event.
A Professional Audience with Clear Business Goals
Aru Almaty attracts a highly targeted audience. The exhibition is visited primarily by professionals who approach the event with clear objectives and purchasing intent. This makes interactions efficient, meaningful, and commercially valuable.
Typical visitors include:
Wholesale buyers searching for new suppliers
Jewellery store owners expanding or refreshing their assortments
International exhibitors entering Central Asian markets
Designers and manufacturers monitoring trends
Industry specialists exploring collaboration opportunities
This professional focus ensures that conversations go beyond surface-level networking and lead to concrete outcomes.
Business Development and Market Insight
One of the main strengths of Aru Almaty lies in its role as a business catalyst. The exhibition creates an environment where companies can test ideas, introduce innovations, and respond to market demand in real time.
Participants benefit from:
Direct access to regional and international buyers
Insights into consumer preferences and design trends
Opportunities to negotiate distribution and partnership agreements
A platform to launch new collections and concepts
By concentrating decision-makers in one place, Aru Almaty accelerates business processes and strengthens industry connections.
Craftsmanship, Culture, and Contemporary Design
Beyond commerce, Aru Almaty celebrates the artistic and cultural dimensions of jewellery. Many exhibitors present collections inspired by heritage, symbolism, and traditional techniques, reinterpreted through modern design language. This blend of old and new gives the exhibition a distinct character.
The fair also encourages dialogue between different jewellery cultures, allowing participants to exchange ideas and perspectives. This cultural richness enhances creativity and reinforces the role of jewellery as both art and craft.
A Growing Influence in the Jewellery Industry
Since its early editions, Aru Almaty has continued to evolve alongside the industry it represents. Each year brings new participants, fresh ideas, and expanding international interest. The exhibition’s steady development reflects its ability to adapt while remaining true to its core mission.
Today, Aru Almaty stands as a symbol of professionalism, opportunity, and collaboration. It is a place where jewellery businesses grow, trends are shaped, and the future of the regional market is quietly defined.
Kids Fashion
The Evolving Role of the Kids Fashion Trade Fair in Central Asia
Since its founding, the Kids Fashion trade fair has steadily transformed into one of the most anticipated industry gatherings in Central Asia. What began in 2011 as a regional event in Almaty has grown into a dynamic meeting point where brands, creators, and retailers explore new possibilities in children’s fashion, footwear, and lifestyle products. Hosted annually at the Atakent International Exhibition Centre, the fair continues to attract thousands of professionals who see it not only as a business platform but also as a source of creative inspiration and insight into future trends. Over the years, Kids Fashion (KF) has developed a reputation for its friendly atmosphere, strong international influence, and carefully curated selection of exhibitors representing various segments of the children’s fashion industry.
At the core of the event lies a mission to unite the diverse worlds of apparel design, shoe manufacturing, accessory development, maternity fashion, and specialized children’s goods. This mission reflects the broader evolution of the sector itself, where high-quality design meets practical needs and cultural diversity blends with modern aesthetics. KF has positioned itself as both a marketplace and an educational environment one where industry players discover new collections, learn about innovative production approaches, and build valuable partnerships that can shape the regional market for years to come.
Expanding Opportunities for the Children’s Fashion Industry
The growth of the children’s fashion industry in Central Asia has created a need for a central platform where brands and buyers can exchange ideas and explore new business opportunities. Kids Fashion fulfills this need by offering a carefully organized environment supported by the experience of Alexpo, the company behind the fair. Alexpo’s longstanding expertise ensures smooth operations, a professional atmosphere, and international visibility, which have become essential features of the event’s identity.
One of KF’s strengths is the diversity of its exhibitors, representing everything from textile production to design studios and from shoe manufacturers to accessory creators. This wide array of participants allows visitors to gain a deeper understanding of how different branches of the industry interact. These encounters often lead to new collaborations or product lines inspired by conversations, prototypes, and market demands presented during the fair.
To better illustrate the variety of what industry guests can discover at the event, here are some of the product categories typically showcased:
Children’s clothing and seasonal collections
Footwear from everyday shoes to specialized designs
Accessories, including hats, bags, and functional items
Maternity and nursing fashion
Hosiery and socks for different age groups
School uniforms and themed costumes
These categories not only highlight the broad reach of the fair but also show how specialized the market for children’s products has become. Brands attending the event often remark on the importance of staying adaptable, as parents and young consumers increasingly seek products that combine comfort, durability, and unique style.
A Meeting Point for Professionals, Buyers, and Trend Researchers
As the fair develops, so does its audience. Today, Kids Fashion brings together over three thousand guests annually, creating a multicultural network of professionals from Europe, Asia, and various CIS countries. This international audience brings a wide range of perspectives, helping exhibitors better understand emerging regional trends and consumer preferences.
Key Visitors and Their Role in Industry Development
Among the most influential attendees are:
Buyers from wholesale and retail companies, searching for standout collections
Boutique owners looking to enrich their assortment with fresh designs
Distributors aiming to establish long-term supply partnerships
Trade journalists and content creators who monitor shifts in children’s fashion
Trend researchers working to forecast upcoming styles and market directions
Their presence reinforces KF’s role as a strategic point where creative ideas meet practical market insights. For many designers and suppliers, conversations with these specialists lead to adjustments in upcoming collections, improvements in materials, and even the creation of entirely new product lines tailored to specific markets.
A Platform That Shapes the Future of Kids’ Fashion in the Region
Year after year, Kids Fashion proves that a well-organized, thoughtfully curated trade fair can significantly influence the development of the children’s fashion industry. It not only helps brands expand their presence in new markets but also encourages innovation by presenting cutting-edge materials, functional designs, and emerging lifestyle trends.
The fair’s impact extends beyond commercial results. It fosters a sense of community among professionals, encouraging them to exchange knowledge, share creative visions, and collectively elevate the quality of children’s fashion across Central Asia. As the industry continues to grow and diversify, events like KF will remain essential for nurturing talent, supporting small and medium businesses, and maintaining a dialogue between designers, manufacturers, and consumers.
With each new edition, Kids Fashion solidifies its status as more than just an exhibition—it becomes a cultural and professional landmark that influences trends, encourages collaboration, and celebrates progress in the world of children’s apparel and lifestyle products.
International Jewellery Fair(Aru-Almaty)
The International Jewellery Fair, also known as ARU-Almaty, is a landmark event in the world of fine jewelry, organized by KAZEXPO International Exhibition Company since its inception in 2003. As the premier jewelry fair in Kazakhstan, it holds a unique place in Central Asia, drawing attention not only from local industry professionals but also from international brands, designers, and collectors. Supported by the Government of the Republic of Kazakhstan and the National Jewellers Association of Kazakhstan, ARU-Almaty has become a leading platform for showcasing the finest in jewelry design, craftsmanship, and innovation.
Held annually in Almaty, Kazakhstan's largest city and a key business hub, the fair has gained recognition as a significant event in the regional jewelry industry. It attracts a wide range of exhibitors, from global jewelry brands to local artisans, all eager to present their latest collections and network with potential partners, buyers, and industry professionals. The fair offers an exceptional opportunity for both B2B and B2C engagement, allowing manufacturers, designers, and retailers to connect, share ideas, and explore business opportunities within the growing Central Asian market.
The ARU Jewellery Project is known for its diverse and high-quality exhibits, which include everything from precious gemstones, diamonds, and gold jewelry to luxury watches and bespoke pieces. In addition to fine jewelry, the fair also highlights the latest trends in design and technology, offering visitors a chance to explore innovative concepts, materials, and manufacturing techniques. Special focus is often given to the craftsmanship and artistry that make each piece unique, and the event provides a platform for jewelry makers to showcase their skills to a broader international audience.
Beyond the display of stunning jewelry, the ARU-Almaty fair serves as a hub for education and collaboration. The event features a series of workshops, seminars, and presentations where experts share their knowledge on topics ranging from jewelry design to market trends, digital tools in jewelry marketing, and sustainable practices in jewelry production. This educational aspect of the fair ensures that it is not only an exhibition but also a space for learning and professional growth within the industry.
The fair’s support from both the Kazakh government and industry associations underscores its importance in the region, contributing to the development and growth of the jewelry market in Central Asia. It is an essential event for anyone involved in the jewelry trade, from local jewelers to international brands, as it opens doors to new markets, promotes local talent, and strengthens Kazakhstan’s position as a key player in the global jewelry industry.
In conclusion, the ARU Jewellery Project (ARU-Almaty) has solidified its place as a cornerstone event in Kazakhstan and Central Asia’s jewelry industry. With its combination of exquisite jewelry displays, business opportunities, networking events, and educational programs, it offers a comprehensive platform for professionals to come together, share their passion for design, and push the boundaries of the jewelry market in the region.
