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KOAA-GTT Show
KOAA-GTT Show in Goyang: Korea's Leading International B2B Auto Industry Exhibition
Since its inception in 2004, the KOAA-GTT Show has solidified its position as one of the most reputable trade fairs in the global automotive industry. Held annually at the prestigious KINTEX (Korea International Exhibition Center) in Goyang, South Korea, it is the oldest and only international B2B exhibition in Korea dedicated to automotive parts, components, and technologies. Organized by AIN Global, the Automotive Industry Globalization Foundation, the show is tailored specifically for professionals seeking to explore the latest in e-mobility, workshop supplies, car electronics, production equipment, and beyond.
Within the first few hundred steps into the venue, it becomes clear why the KOAA-GTT Show is recognized as a benchmark event in the automotive B2B exhibition space in Korea.
A Specialized B2B Platform That Goes Beyond Exhibition
Unlike typical consumer auto shows, the KOAA-GTT Show is a purely business-to-business event. Its purpose is clear: to provide a specialized environment for professional networking, product showcasing, and technical collaboration between stakeholders in the global automotive value chain.
Over the years, the show has grown in both size and influence, attracting:
Automotive manufacturers and OEM suppliers
Innovators in e-mobility and smart vehicle technology
Chemical and care product developers
Testing and diagnostics system providers
Workshop tool and maintenance suppliers
This highly targeted B2B structure allows exhibitors and attendees to maximize ROI, gain market insights, and secure global partnerships in a focused and efficient environment.
Diverse Exhibitor Profile and Expanding Product Categories
One of the key attractions of the KOAA-GTT Show is the incredible diversity of its exhibitors and product categories. With the evolution of the mobility sector, the show now encompasses a much wider range of automotive technologies than ever before.
Product Categories Include:
Auto Parts & Components – Engines, transmissions, suspensions, electrical systems
Workshop Equipment & Maintenance Tools – Lifts, alignment systems, diagnostic tools
E-Mobility Technologies – EV powertrains, battery management systems, charging solutions
Chemicals & Car Care Products – Coatings, lubricants, interior treatments
Car Electronics & Accessories – ADAS, infotainment, telematics, navigation systems
Production & Assembly Solutions – Robotics, sensors, testing machines
This extensive lineup ensures that no matter where a company sits in the automotive supply chain, it will find relevant innovations and contacts at KOAA-GTT.
Why KOAA-GTT Is a Must-Attend Event for Auto Professionals
For industry experts, the KOAA-GTT Show is not just another trade fair it’s a powerful ecosystem that supports global business development and fosters knowledge exchange.
5 Reasons Professionals Choose KOAA-GTT:
Exclusive B2B Focus – No public visitors, only professionals and decision-makers
International Scope – Attendees and exhibitors from Asia, Europe, North America, and beyond
Technical Training Programs – Hands-on learning with the latest workshop innovations
Tailored Business Meetings – Pre-arranged B2B matchmaking sessions for supplier-buyer alignment
Innovation Showcases – First-hand demos of next-gen automotive technologies
In addition, the fair serves as a platform for technical seminars, panel discussions, and trend briefings on topics like green mobility, autonomous driving, and smart workshop integration.
Around these features, the exhibition fosters a culture of collaboration, helping startups and seasoned enterprises alike to gain strategic exposure in one of Asia’s most promising automotive markets.
KINTEX: A Modern Venue Matching Global Expectations
Hosting the KOAA-GTT Show at KINTEX (Korea International Exhibition Center) adds to the professionalism and ease of participation. Located in Goyang, just outside Seoul, KINTEX is Korea’s largest and most modern trade show facility.
Venue Highlights:
Extensive exhibition space with modular halls
Easy access from Incheon International Airport and downtown Seoul
Top-tier logistics and infrastructure to accommodate large-scale displays
Modern amenities for both exhibitors and visitors
The venue’s size and infrastructure make it possible to display even the largest machinery and production lines, while also supporting breakout rooms for technical workshops and product launches.
Strategic Relevance in a Rapidly Changing Market
South Korea’s automotive industry is undergoing a transformation, shifting from traditional combustion engine manufacturing to electrification, digitalization, and sustainability. The KOAA-GTT Show reflects and supports this shift by placing strong emphasis on EV components, battery tech, autonomous systems, and clean energy solutions.
This makes the show not just a trade fair but a catalyst for future mobility.
For international companies, participating in KOAA-GTT means tapping into a high-tech, innovation-driven market that is part of Asia’s broader automotive evolution. The event also strengthens Korea’s role as a global export hub for high-value auto parts and technologies.
Who Should Attend KOAA-GTT?
Whether you're a startup in car electronics or a global Tier-1 supplier, this show is tailored for companies that want to launch new products, find OEM clients, or scale up their technology solutions.
The Ideal Attendees:
Vehicle manufacturers & OEMs
Auto parts exporters & importers
Workshop and maintenance service providers
Engineers and R&D teams
Distributors and wholesalers
Tech startups in EV, AI, or diagnostics
Investors and industry analysts
With dedicated zones for networking, demonstrations, and private meetings, KOAA-GTT ensures that attendees gain both exposure and valuable connections in just a few productive days.
More Than a Trade Fair, a Growth Platform
The KOAA-GTT Show in Goyang has carved a unique space as the most influential automotive B2B exhibition in Korea. By staying focused on business engagement and continuous innovation, the event provides unparalleled value to companies looking to thrive in a competitive, tech-driven automotive landscape.
If you’re seeking to enter the Korean market, source cutting-edge automotive solutions, or simply understand the future of e-mobility and smart maintenance, KOAA-GTT is your go-to event.
Auto Salon Tech Korea
Auto Salon Tech Korea: South Korea’s Premier Automotive Aftermarket Event
Auto Salon Tech Korea has firmly established itself as the largest automotive aftermarket platform in Korea, attracting thousands of domestic and international attendees each year. Designed with a dual mission—to promote Korean companies to overseas markets while also empowering local expansion—this event is more than just a trade fair; it is a strategic launchpad for the entire automotive ecosystem.
Hosted annually, Auto Salon Tech Korea offers a vibrant and highly curated experience that connects professionals from various sectors of the industry, including auto service, tuning, accessories, electric mobility, and even men’s lifestyle products. The event successfully bridges innovation, commerce, and culture—three pillars that define the modern automotive world.
A Comprehensive Exhibition of Automotive Innovation
Held in one of Asia’s most dynamic markets, Auto Salon Tech Korea provides an in-depth look at current trends, future innovations, and shifting consumer behaviors. What sets the show apart is its wide coverage across categories that reflect the diverse and evolving interests of today’s vehicle owners and aftermarket professionals.
The event includes key exhibition sectors such as:
Auto Service & Parts: Tools, systems, and maintenance solutions
Auto Tuning & Accessories: Performance upgrades and aesthetic enhancements
Car Care Products: Interior and exterior detailing solutions
Automobiles & Bikes: From classic models to cutting-edge prototypes
EV Mobility: Electric vehicles, charging solutions, and related infrastructure
Men’s Trend Zone: Lifestyle goods and services targeting male consumers
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Why Exhibitors Choose Auto Salon Tech Korea
Each year, hundreds of brands return to Auto Salon Tech Korea—not just to showcase products, but to build relationships, gather insights, and gain competitive advantage. The event's clear value proposition offers both tactical exposure and long-term strategic gain.
Core reasons to participate in Auto Salon Tech Korea:
Maximized Brand Exposure
The event draws a qualified audience of buyers, dealers, and media representatives from across Asia and beyond. The platform is ideal for launching new products or services to an audience that matters.
Strengthen Existing Relationships
Exhibiting at the show provides the rare opportunity to connect face-to-face with existing clients, reinforcing brand trust and opening conversations for future collaboration.
Stay Ahead with Industry Knowledge
Auto Salon Tech Korea is more than an expo—it’s a knowledge hub. Companies can observe what competitors are showcasing, understand evolving market demands, and keep pace with global trends.
A Strategic Gateway to Global Markets
As Korea continues to position itself as a technological leader in automotive manufacturing and innovation, Auto Salon Tech Korea acts as a gateway to international expansion for small and medium-sized Korean businesses. The event attracts distributors, importers, and buyers from regions such as Southeast Asia, Europe, and the Middle East.
This global interest stems from Korea’s growing influence in automotive electronics, EV components, and aftermarket services, which are rapidly transforming car ownership worldwide. By participating in Auto Salon Tech Korea, domestic companies gain direct access to international decision-makers eager to explore new sourcing options.
Likewise, global brands use the show as a launchpad for entering the Korean market, where consumer demand for personalization, high-quality care products, and cutting-edge upgrades continues to rise.
More Than Just an Auto Show
What makes Auto Salon Tech Korea unique is that it doesn’t stop at cars—it embraces the full lifestyle surrounding automotive culture. The inclusion of zones like EV Mobility and Men’s Trend signals a forward-thinking approach that aligns with consumer lifestyles, not just their purchasing habits.
Visitors can explore smart mobility solutions, test VR-based diagnostics, view high-end detailing product demos, and even discover health and fashion trends that cater to car-loving audiences. This diversification reflects the multi-dimensional nature of the modern automotive experience.
The Experience: Networking, Learning, and Business Growth
In addition to the bustling exhibition floor, Auto Salon Tech Korea hosts a range of educational sessions, workshops, and live product demonstrations. These features are tailored for both seasoned professionals and newcomers to the field.
Visitors can benefit from:
Live tuning and car care demos
Seminars on the future of EV and smart mobility
One-on-one buyer-seller matchmaking programs
Interactive product testing stations
Real-time translation support for international participants
These immersive experiences make it easier for attendees to connect, understand, and act—whether they are looking to place a wholesale order, explore technical solutions, or enter a new market.
A Must-Attend Event for the Modern Automotive Industry
As the aftermarket industry continues to diversify and digitize, Auto Salon Tech Korea remains one of the most relevant and future-focused platforms in the global automotive calendar. It combines deep industry expertise with consumer insights, technical innovation with hands-on learning, and regional strengths with international vision.
For professionals seeking to elevate their brand, explore new markets, or simply stay ahead in a fast-evolving sector, Auto Salon Tech Korea is not just a show—it’s a business opportunity, educational platform, and community-building experience all in one.
