Poultry Asia 2026

Poultry Asia: Advancing Innovation and Collaboration in Asia's Poultry Industry

Held at the state-of-the-art Setia City Convention Centre in Shah Alam, Malaysia, Poultry Asia has established itself as a leading event in the poultry industry across Southeast Asia. Organized by Jederns Events Management, this premier tradeshow is more than just an exhibition—it’s a dynamic platform for industry professionals to exchange ideas, discover innovations, and forge meaningful partnerships in a sector that is rapidly evolving due to shifting consumer preferences and technological advancements.

Bringing together poultry farmers, feed producers, veterinarians, equipment manufacturers, and agribusiness leaders, Poultry Asia represents the full spectrum of the industry’s value chain. With its broad international reach and strategic location, the event plays a crucial role in strengthening the poultry ecosystem not only in Malaysia, but throughout Asia.

A Strategic Platform for Poultry Professionals and Industry Leaders

Poultry Asia is uniquely positioned to respond to both global demand for high-quality protein and regional challenges such as supply chain efficiency, disease control, and sustainable farming. It is a crucial forum for industry players who want to keep pace with technological developments while navigating market complexities.

Key Sectors Represented at the Event

• Poultry breeding and genetics
• Feed manufacturing and formulation
• Animal health and veterinary diagnostics
• Farm equipment and housing systems
• Slaughtering, processing, and packaging
• Biosecurity, hygiene, and automation

This wide representation ensures a 360-degree perspective on poultry production—from farm to fork—making Poultry Asia a must-attend event for both seasoned experts and new market entrants.

Setia City Convention Centre: A Venue Designed for Impact

Located in the heart of Selangor’s commercial hub, the Setia City Convention Centre offers the perfect environment for high-impact exhibitions and professional networking. Its modern facilities and spacious halls enable seamless interactions between exhibitors and attendees.

Venue Highlights

• Fully air-conditioned exhibition halls with modular layout
• Advanced conference and seminar rooms
• Ample parking and easy transport access
• Integrated digital presentation tools and support services

The layout encourages smooth visitor flow, while exhibitor booths are structured to allow detailed product demonstrations, interactive displays, and private B2B meetings.

Who Should Attend Poultry Asia?

The diversity of participants at Poultry Asia creates a vibrant ecosystem for learning, investing, and growing. Whether you're operating a poultry farm, supplying feed ingredients, or developing climate-controlled housing systems, this event offers critical insights and opportunities for collaboration.

Attendee Categories

• Poultry farm owners and operators
• Veterinary service providers and biosecurity experts
• Livestock feed producers and nutritionists
• Equipment and automation suppliers
• Research institutions and academic professionals
• Government agencies and regulatory bodies

By facilitating dialogue across these groups, Poultry Asia ensures that knowledge is not siloed, but rather shared and scaled for collective industry progress.

Exhibitor Showcases and Technological Highlights

One of the defining features of Poultry Asia is its commitment to showcasing cutting-edge technologies and practices in poultry farming and production. From smart sensors for temperature control to AI-powered disease detection, exhibitors present real-world applications that are reshaping the way poultry is raised and processed.

Innovations on Display Include

• IoT-based flock management systems
• Automated egg grading and packing machines
• Precision feeding and water systems
• Sustainable waste treatment and composting
• Vaccine delivery innovations and mobile diagnostics

These solutions address not only productivity and profitability, but also environmental impact, worker safety, and animal welfare—core concerns in today’s global poultry discourse.

Educational Forums, Workshops, and Industry Dialogues

Beyond the expo floor, Poultry Asia hosts a series of educational seminars, technical workshops, and panel discussions. These sessions are designed to keep attendees informed about evolving industry standards, regional regulatory changes, and emerging global trends.

Educational Program Topics May Include

• Antibiotic-free poultry production strategies
• Disease outbreak preparedness and response
• Feeding efficiency and protein conversion
• Green farming practices and carbon footprint reduction
• Market trends and consumer demand for traceable products

The speakers, drawn from academia, government, and industry, ensure a balanced and practical learning experience that equips visitors with actionable knowledge.

Fostering Collaboration in a Competitive Landscape

As consumer expectations evolve—demanding healthier, safer, and ethically produced poultry—industry professionals must adapt swiftly. Poultry Asia fosters an environment of cooperation and strategic planning, where stakeholders can brainstorm together to meet these shifting dynamics.

Key Collaborative Opportunities

• Joint ventures between equipment manufacturers and local farmers
• Technology licensing and regional distribution deals
• Veterinary partnerships for R&D in vaccines and supplements
• Supplier-buyer networking events and matchmaking sessions
• Government–industry alignment on regulation and support schemes

The show thus acts as a catalyst for sustainable transformation, supporting long-term business models and public health objectives.

Why Poultry Asia Matters More Than Ever

Asia is home to some of the fastest-growing poultry markets in the world. With increasing urbanization, rising incomes, and shifting diets, poultry consumption in countries like Malaysia, Indonesia, Vietnam, and the Philippines is climbing rapidly. This growth brings with it both opportunity and responsibility.

Poultry Asia Addresses

• Food security in a post-pandemic world
• Climate-smart poultry farming solutions
• Biosecurity amid zoonotic disease threats
• Efficient supply chains in urban megacities
• Consumer trust through traceability and quality assurance

By directly addressing these issues, Poultry Asia elevates itself from a trade event to a strategic industry platform for shaping the future of poultry in Asia.

Poultry Asia—Where the Future of Poultry Production Begins

Poultry Asia is more than a showcase—it's a space for shaping vision, solving problems, and unlocking value. Held at one of Malaysia’s top-tier venues and backed by global exhibitors and knowledge leaders, this tradeshow offers professionals across the poultry spectrum the chance to connect, grow, and lead.

Whether you're exploring new markets, scouting technology partners, launching a product, or simply learning about global best practices, Poultry Asia delivers real, lasting value.