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Mid-America Trucking Show

The Mid-America Trucking Show: Driving Innovation and Connection in the Trucking Industry

For over 50 years, the Mid-America Trucking Show (MATS) has stood as the cornerstone event of the trucking industry in North America. From its humble beginnings in the early 1970s, the show has grown into the largest and most comprehensive trucking exhibition on the continent serving as a platform where businesses, drivers, and industry innovators come together to network, learn, and grow.

Whether you’re a small startup trying to gain visibility or a global trucking brand with decades of experience, MATS delivers tailored opportunities that align with your business objectives. It’s not just an event it’s a place where the future of trucking takes shape.

A Legacy Built on Industry Passion and Vision

The story of MATS began when Paul K. Young and his private management group set out to create a centralized platform for the trucking industry to connect. Their vision was simple yet ambitious: to build the most dynamic and inclusive trucking show in North America.

More than five decades later, MATS continues to honor that vision by providing a professional environment that brings together a cross-section of the entire trucking community, including:

Equipment manufacturers

Fleets of all sizes

Owner-operators and drivers

Logistics providers

Technology companies

Service and support vendors

This wide-ranging participation allows attendees and exhibitors alike to gain unparalleled exposure and insight into an industry that never stops moving.

Who Should Attend MATS?

Whether you're a new entrant into the transportation world or a veteran looking to scale, MATS is designed to deliver value across every level of the supply chain.

Attendees Typically Include:

Fleet Owners looking for the latest in equipment and management technologies.

Independent Operators searching for deals on trucks, trailers, and financing.

Product Suppliers aiming to expand distribution and meet buyers face-to-face.

Tech Companies showcasing telematics, route optimization, and driver safety tools.

Recruiters from major carriers seeking experienced drivers and logistics professionals.

And for individuals or companies new to the space, MATS offers access to business tools, industry insights, and networking opportunities that could otherwise take months or years to acquire.

Why MATS Remains the Industry’s Go-To Event

The continued success of the Mid-America Trucking Show stems from its ability to evolve with the industry while staying true to its roots. Unlike smaller or more niche trade shows, MATS provides a complete 360-degree view of the trucking world.

What Makes MATS Unique?

Scale and Diversity
With hundreds of exhibitors and tens of thousands of attendees, MATS captures every corner of the industry under one roof.

Hands-On Access to Equipment
Get up close with the latest trucks, trailers, parts, and safety systems from heavy-duty rigs to fuel-efficient innovations.

Valuable Educational Sessions
Attend in-depth workshops, business strategy seminars, and compliance updates from industry leaders and regulators.

Unmatched Networking
Forge connections with peers, vendors, and thought leaders in both formal and informal settings.

Entertainment and Culture
Enjoy live music, special guests, and truck beauty contests that celebrate the lifestyle and pride of the trucking community.

Explore the Full Scope of Trucking in One Place

MATS offers an opportunity to not just see but experience the future of trucking. The show floor is packed with product launches, demonstrations, and interactive experiences that allow attendees to make informed decisions and discover new partners.

Some Key Areas to Explore at MATS:

Vehicle Technology and Telematics
Learn how AI, GPS tracking, and automation are shaping smarter, safer fleets.

Maintenance and Repair Innovations
Discover tools and services designed to extend vehicle life and minimize downtime.

Fuel and Sustainability Solutions
From alternative fuels to electric trucks, see what's leading the push toward cleaner transport.

Driver Comfort and Ergonomics
Evaluate seat designs, cabin technologies, and wellness products that support long-haul comfort and safety.

Business Growth Opportunities for Exhibitors

For exhibitors, MATS is a prime platform to introduce products, launch services, and build long-term relationships with key decision-makers. The high traffic and targeted audience provide a strong return on investment, especially for companies looking to:

Expand their reach within the U.S. and international trucking markets

Generate leads and close deals on-site

Increase brand recognition within a competitive space

Test new concepts with live audience feedback

In short, MATS is the place where the industry talks business and where innovation meets demand in real time.

Getting the Most Out of MATS: A Visitor’s Guide

If you're planning your first visit to the Mid-America Trucking Show, or even if you're a returning attendee, a little preparation can go a long way.

Tips for First-Time Visitors:

Pre-register to save time and gain early access to the schedule and floor map.

Plan your agenda based on which vendors, demos, or seminars are most relevant to your goals.

Bring business cards or digital contact tools for seamless networking.

Wear comfortable shoes you’ll be covering a lot of ground!

Stay for more than one day if possible, as the event’s scale often requires time to see it all.

More Than a Trade Show It’s a Community Gathering

While the primary purpose of MATS is business and innovation, there's an undeniable sense of camaraderie that defines the experience. The trucking world is built on long roads, hard work, and mutual respect and MATS is where those shared values come to life.

Every handshake, every truck on display, and every success story told at the show contributes to the ongoing evolution of an industry that quite literally keeps the world moving.

Why MATS Matters More Than Ever

In an era of rapid change, tightening regulations, and increasing competition, the Mid-America Trucking Show remains an essential event for anyone involved in transportation. It serves not only as a window into the latest industry developments, but also as a bridge between tradition and the future.

Whether you’re attending to explore the latest technologies, expand your business, recruit drivers, or simply be part of something bigger than yourself MATS delivers the value, the connections, and the experience to make it worth your while.