Wine & Spirits Munich içindeki etkinlikler
100% Champagne
100% Champagne: A Celebration of Sparkling Excellence in Munich
Since its inception in 2022, the 100% Champagne event has rapidly become a must-visit occasion for champagne lovers, professionals, and connoisseurs alike. Held annually in June or July at the modern MTC Center Munich, this event combines elegance, education, and indulgence, offering a unique platform to explore the very best that the Champagne region has to offer. Organized by the esteemed Meininger Verlag, the fair celebrates both the artistry and the heritage of champagne, attracting winemakers and enthusiasts from near and far.
A Festival Dedicated to Champagne
Unlike traditional exhibitions, 100% Champagne presents itself as a festival of sparkling wines, showcasing the diversity and quality of champagnes often reserved for collectors and connoisseurs. The event features a curated selection of top-class champagnes, including rare and limited editions directly from the Champagne region. Visitors can immerse themselves in the world of fine bubbles, experiencing the finesse, aroma, and craftsmanship behind each bottle.
The event is structured to appeal to both professionals and the general public:
Sunday: Open to all champagne enthusiasts for an inclusive tasting experience
Monday: Reserved for wine trade professionals, hospitality experts, and gastronomes, offering a focused and business-oriented atmosphere
This two-day format allows the fair to maintain both accessibility and professional relevance, catering to a wide spectrum of participants while fostering meaningful industry connections.
Masterclasses and Expert Insights
One of the distinguishing features of 100% Champagne is its educational program, which includes masterclasses designed to deepen attendees’ understanding of the sparkling wine universe. These sessions cover a range of topics, such as:
Masterclass Blanc de Blancs – exploring the nuances of 100% Chardonnay champagnes
Masterclass Vintage – providing insights into exceptional year-specific releases
Trends in champagne production and sustainable vineyard practices
Tasting techniques and pairing suggestions for gastronomy
Attendees gain an in-depth look at both the tradition and innovation within the champagne industry. These experiences are led by top experts and winemakers, offering a rare opportunity to engage directly with the people behind some of the world’s finest bottles.
A Venue Tailored for Excellence
The MTC Center Munich, with its contemporary facilities and central location, serves as the ideal setting for this sophisticated event. Its spacious halls, modern amenities, and stylish ambiance provide a professional backdrop for tastings, workshops, and networking. Whether visiting for personal enjoyment or professional development, attendees can expect an environment that enhances both the educational and sensory aspects of the experience.
Networking and Industry Engagement
100% Champagne also acts as a hub for industry networking. On Monday, when the event is reserved for professionals, participants have the opportunity to:
Connect with leading champagne producers
Discuss business collaborations and distribution opportunities
Explore market trends and innovations in sparkling wine production
Gain firsthand insights from experts about consumer preferences and emerging varieties
This dedicated professional day ensures that the event is not only a celebration of champagne but also a meaningful forum for business and trade development.
The Allure of Champagne
At its core, 100% Champagne is about experiencing champagne at its finest. From rare vintages to acclaimed labels, the event emphasizes quality, authenticity, and the distinctive character of each sparkling wine. Visitors leave with more than just a taste of exquisite champagne they gain knowledge, inspiration, and an appreciation for the artistry and heritage behind every bottle.
By combining tastings, masterclasses, professional networking, and a luxurious venue, 100% Champagne has quickly established itself as a benchmark for champagne events in Europe. Whether you are a dedicated connoisseur, a wine trade professional, or simply curious about the world of sparkling wines, this Munich event promises a memorable and enriching experience.
PRO FachHANDEL
PRO FachHANDEL as a Key Meeting Point for Modern Beverage and Convenience Retail
PRO FachHANDEL is the leading trade fair for the German beverage and convenience retail industry, yet its relevance reaches far beyond a single sector. Each September, professionals from across the country gather to explore new market impulses, learn from innovators, and strengthen partnerships that shape the future of retail. What makes this event especially compelling is its ability to combine tradition with modern transformation: retailers, manufacturers, wholesalers, and startups come together in one dynamic space, turning the fair into a living reflection of where the market stands and where it is heading. The atmosphere is both business-oriented and inspiring, encouraging visitors to discover trends they can translate into actionable strategies. Organized by GES Großinkaufsring des Süßwaren- und Getränkehandels eG, the fair draws on the association’s long-standing expertise in bulk purchasing and trend development, ensuring that each edition remains relevant and forward-looking.
A Platform That Reflects the Changing Needs of Retailers
The core strength of PRO FachHANDEL lies in its diverse and highly specialized range of topics. Instead of offering a generic overview, it focuses on the essentials that matter most to beverage and convenience professionals: new product offerings, evolving consumer habits, and the services that support efficient retail operations. Exhibitors present everything from traditional beverage assortments to the latest confectionery and convenience products, allowing visitors to immerse themselves in a full-spectrum view of the market. The mix of established brands and ambitious newcomers makes the event particularly valuable, as it creates a natural bridge between experience and innovation. Attendees often highlight that the fair helps them not only discover new partners but also rethink everyday processes through the lens of current industry developments.
One of the most noticeable trends presented at the fair is the ongoing digitalization of specialist retail. Whether it concerns inventory automation, smart shelving, or digital customer engagement tools, retailers increasingly seek solutions that allow them to save time while maintaining flexibility. Sustainability is another topic that receives substantial attention. Modern packaging concepts, resource-efficient logistics, and environmentally responsible product strategies reflect the growing consumer demand for meaningful ecological choices. For many visitors, the fair becomes the place where abstract sustainability trends transform into practical ideas they can implement step by step.
Practical Areas That Help Retailers Make Better Decisions
Retailers attending PRO FachHANDEL often come with specific questions or challenges in mind. The fair offers accessible touchpoints to address those needs through a combination of expert talks, product showcases, and hands-on demonstrations. Exhibitors frequently focus on themes such as:
sustainable packaging and waste reduction methods
automated ordering tools and digital shelf management
innovative beverage concepts and new confectionery lines
These topics capture the industry’s shift toward efficiency, customer experience, and long-term ecological thinking. By exploring them in one place, retailers can form a more complete picture of what will shape their business in the coming years.
Spotlight on Innovation: The Newcomer Area and Its Creative Energy
More than any other zone, the “Newcomer Area” embodies the spirit of renewal that defines PRO FachHANDEL. Startups from the region showcase ideas that challenge traditional product categories and consumer expectations. Their presence injects a different kind of energy into the fair—one that blends entrepreneurial courage with fresh design and a willingness to experiment. Visitors often discover unusual craft spirits, non-alcoholic drink creations designed for wellness-oriented consumers, or inventive snack concepts that appeal to younger, trend-driven target groups. The opportunity to speak directly with founders turns this part of the fair into a space of genuine conversation and creative exchange.
Entrepreneurs benefit as well: meeting retailers face-to-face helps them understand market demands and fine-tune their product positioning. Many success stories in the beverage and convenience sector begin exactly at this point where a unique idea meets a retailer willing to test something new. The Newcomer Area not only encourages innovation but also creates a supportive ecosystem that makes emerging brands feel part of a larger professional community.
“Beer Live” as a Stage for Craftsmanship and Market Strategy
Another highlight that consistently draws attention is the “Beer Live” show. This special area celebrates the craft, tradition, and experimentation behind beer production. Breweries, importers, and national producers take the opportunity to present their latest specialties, ranging from classic varieties to bold new interpretations. Visitors can explore flavor profiles, brewing techniques, and product stories directly from the experts behind them.
To make the experience even richer, “Beer Live” also hosts discussions that go beyond the tasting glass. Experts address topics such as collaboration between breweries, new marketing approaches tailored to changing consumer preferences, and the challenge of standing out in a competitive beverage landscape. For many participants, these talks become a source of concrete ideas they can use when planning assortments or designing shelf concepts. The combination of sensory discovery and practical strategy gives “Beer Live” its distinctive character and ensures its popularity among retailers and beverage enthusiasts alike.
WEIN & more Neukeferloh
Wein & More: A Curated Experience for Wine, Gourmet Culture, and Professional Exchange
Wein & More is a distinctive semi-annual event that goes far beyond the concept of a traditional trade fair. Held at the elegant Bürgerhaus Neukeferloh, the exhibition combines wine culture, fine food, education, and personal interaction into a carefully curated experience. Taking place twice a year in the Munich region, it attracts both industry professionals and private visitors who share a passion for high-quality wines and gourmet specialties.
Organized by Ingo Raibold, Wein & More has developed a strong identity as a platform where craftsmanship, authenticity, and direct exchange between producers and consumers are at the center. Rather than focusing on scale or mass presentation, the event emphasizes quality, personal dialogue, and sensory enjoyment, creating a relaxed yet professional atmosphere that appeals to sommeliers, restaurateurs, winemakers, merchants, and dedicated wine enthusiasts alike.
A Carefully Curated World of Wine and Gourmet Excellence
At its core, Wein & More is designed as an immersive experience for discovering fine wines and high-quality culinary products. Over two days, the Bürgerhaus Neukeferloh transforms into a vibrant meeting point for national and international exhibitors who present carefully selected products that reflect both tradition and innovation in the world of wine and gastronomy.
Visitors encounter a diverse selection of offerings that extend well beyond wine alone. The fair showcases premium spirits, artisanal cheeses, fine chocolates, and gourmet delicacies that highlight the close relationship between food and beverage culture. Each exhibitor is selected with a focus on quality and authenticity, ensuring that the overall experience remains consistent and meaningful.
Typical product categories at the event include:
Premium wines from regional and international producers
Fine spirits and craft distillates
Artisanal cheeses and dairy specialties
High-quality chocolate and confectionery
Gourmet foods and delicatessen products
Selected culinary innovations and niche products
This curated approach allows visitors to explore a concentrated selection of high-end products in an environment designed for tasting, conversation, and discovery.
Direct Exchange Between Producers and Visitors
One of the defining features of Wein & More is its strong emphasis on personal interaction. The fair is structured to encourage direct communication between producers and visitors, allowing for in-depth conversations about winemaking techniques, product origins, and production philosophies. This direct exchange creates a more meaningful experience than conventional retail or large-scale exhibitions.
For professionals in the wine and gastronomy sectors, this interaction is particularly valuable. Sommeliers, restaurateurs, and merchants can gain firsthand insights into new products, establish supplier relationships, and deepen their understanding of emerging trends in the industry. At the same time, private visitors benefit from expert guidance and personal recommendations that enhance their appreciation of wine and gourmet products.
The atmosphere of the event supports this dialogue. Instead of overwhelming crowds or impersonal exhibition halls, the setting encourages a slower, more attentive pace that allows visitors to fully engage with what they are tasting and learning.
Knowledge, Learning, and Sensory Education
Beyond tastings and product presentations, Wein & More places strong emphasis on education and knowledge-sharing. A carefully designed supporting program offers workshops, seminars, expert talks, and culinary demonstrations that provide visitors with deeper insights into the world of wine and gourmet culture.
Topics covered during the event often include:
Wine storage and aging techniques
Sensory analysis and tasting methods
Food and wine pairing principles
Current trends in winemaking and gastronomy
Market developments in the wine and gourmet sector
These sessions are led by experienced professionals from the wine and food industries, offering both theoretical knowledge and practical advice. The focus on education transforms the event into a space where visitors can expand their understanding of taste, quality, and production methods.
Culinary shows and live demonstrations further enhance the experience. Chefs and specialists present techniques and recipes that highlight the connection between food preparation and wine enjoyment, reinforcing the idea that gastronomy is both an art and a sensory science.
A Regional Event with International Perspective
Although rooted in the region around Munich, Wein & More maintains an international outlook through its selection of exhibitors and products. Producers from different countries participate alongside German winemakers, creating a diverse environment that reflects global trends in wine and gourmet culture.
The setting in Grassbrunn contributes to the event’s identity as a regional yet cosmopolitan gathering. Its proximity to Munich ensures accessibility for both local visitors and international guests, while the intimate venue at Bürgerhaus Neukeferloh reinforces the fair’s focus on quality and personal engagement.
This balance between regional authenticity and international diversity is one of the reasons the event continues to attract a loyal and growing audience. Visitors appreciate the opportunity to discover both established producers and smaller, specialized wineries that might otherwise be difficult to access.
A Distinctive Approach to Wine and Gourmet Culture
Wein & More distinguishes itself from larger trade fairs through its emphasis on experience rather than scale. Instead of focusing on mass exhibition or commercial volume, the event prioritizes carefully selected content, meaningful interactions, and sensory enjoyment. This approach creates a more personal and immersive environment where visitors can take their time exploring and learning.
The combination of tasting, education, and dialogue makes the fair particularly appealing to those who value depth over breadth. It is not simply a place to sample products, but a space to understand them — their origins, production methods, and cultural significance.
The event’s semi-annual format also ensures that each edition remains current, reflecting seasonal developments and new trends in the wine and gourmet industry. This regular rhythm allows producers to present new releases while giving visitors repeated opportunities to engage with evolving product portfolios.
A Key Event for Wine Enthusiasts and Industry Professionals
Over time, Wein & More has established itself as an important fixture in the German wine and gourmet event landscape. Its combination of high-quality exhibitors, educational programming, and personal atmosphere makes it a valuable destination for both professionals and private enthusiasts.
By focusing on authenticity, craftsmanship, and direct communication, the event offers a refreshing alternative to large-scale trade fairs. It creates a space where wine and gourmet culture can be experienced in a more intimate and meaningful way, encouraging both enjoyment and deeper understanding.
As a result, Wein & More continues to serve as a unique meeting point where passion for wine, culinary excellence, and professional expertise come together in a carefully curated and highly engaging environment.
