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PLANTARIUMGROEN-Direkt - The Green Retail Fair

PLANTARIUM|GROEN-Direkt – The Green Retail Fair Shaping the Future of Horticulture in the Netherlands

Each year, Hazerswoude-Dorp—a town deeply rooted in the horticultural tradition of the Netherlands—hosts PLANTARIUM|GROEN-Direkt, an internationally recognized trade show for professionals in the green retail, agriculture, and forestry sectors. Known as The Green Retail Fair, the event has evolved into one of Europe’s leading platforms for networking, innovation, and product discovery in the plant and garden industry.

Held at the International Trade Centre, the event gathers horticulturists, landscapers, wholesalers, and breeders under one roof, offering a space to showcase, explore, and collaborate on the latest trends in green retail and plant innovation. With its growing international reach, PLANTARIUM|GROEN-Direkt is not only important for the Dutch market but also a key event for global stakeholders.

A Hub for the Green Sector: More Than Just a Trade Fair

What sets PLANTARIUM|GROEN-Direkt apart from other plant fairs in Europe is its clear focus on retail-oriented horticulture. The event caters to both suppliers and buyers, acting as a bridge between breeders (veredelaars), plant buyers (tuinplanteninkopers), and green retail businesses such as garden centers and wholesalers.

Unlike many agricultural exhibitions that focus primarily on farming equipment or commodity crops, this event is tailored to the ornamental plant market, including shrubs, perennials, bedding plants, and innovations in plant design and marketing. Every element of the exhibition is designed to support the full cycle of the green product supply chain—from production to point-of-sale.

Who Attends: A Truly International and Professional Audience

The Green Retail Fair attracts a highly specialized and international audience, offering valuable exposure for exhibitors and meaningful connections for attendees. Participants include both long-standing industry veterans and fresh innovators from around the world.

Key groups attending the fair include:

Plant breeders and growers showcasing new cultivars and plant varieties

Garden plant buyers from leading European and international retail chains

Garden centers and wholesalers looking for the latest trends in consumer demand

Suppliers and packaging companies offering pots, substrates, labels, and retail materials

Landscapers and horticultural designers interested in premium plants and tools

The show is expected to welcome professionals from countries such as Jordan, Germany, France, and the United States, further boosting its role as a platform for international collaboration.

What to Expect: Innovation, Business, and Inspiration

Each edition of PLANTARIUM|GROEN-Direkt is packed with inspiration for the future of green retail, including new plant launches, best-in-class retail concepts, and award-winning innovations. The event is both a business platform and a trend showcase, making it ideal for decision-makers looking to stay ahead of the curve.

Highlights of the trade fair include:

New Plant Introductions – Discover and evaluate upcoming varieties in bloom

Live Demos and Displays – Visual merchandising and design inspiration for retailers

Business Lounges and Networking Areas – Ideal for scheduled and informal B2B meetings

Supplier and Technology Zone – Tools, materials, and logistics solutions for green businesses

International Trade Opportunities – Learn about market entry strategies, especially in the Middle East and North America

With such a diverse offering, the event supports every professional involved in the production, sale, and marketing of plants and garden products.

A Partnership with Purpose: Combining PLANTARIUM and GROEN-Direkt

The current format of the show is the result of a strategic merger between two well-known Dutch events—PLANTARIUM and GROEN-Direkt. This union brings together PLANTARIUM’s strong reputation for new plant varieties and breeding with GROEN-Direkt’s practical focus on mass-market and retail-ready plant trading.

The merged fair leverages:

PLANTARIUM’s innovation awards and breeder showcases

GROEN-Direkt’s efficient sample market model with instant purchasing options

A shared audience of both commercial buyers and creative professionals

A central location in the Boskoop region, one of Europe’s horticultural powerhouses

This combination has significantly boosted attendance, expanded the exhibition space, and increased the value of participation for all involved.

Supporting the Green Retail Industry in a Changing Market

With consumers becoming more environmentally conscious and demanding high-quality, responsibly sourced products, the green retail sector is undergoing major transformation.

PLANTARIUM|GROEN-Direkt plays a vital role in helping companies navigate these trends by presenting:

Eco-friendly packaging solutions

Smart labeling and point-of-sale innovations

Pest- and disease-resistant plant varieties

Sustainable cultivation and logistics methods

Market data and trend forecasting from top analysts

Whether you’re running a small family garden center or managing procurement for a multinational retailer, the fair offers tools and insights to adapt your business to current and future consumer needs.

Easy Access and Visitor-Friendly Logistics

The event takes place at the International Trade Centre in Hazerswoude-Dorp, a region well-connected to the rest of the Netherlands and nearby international airports like Amsterdam Schiphol. The venue is designed to offer easy access, ample parking, and modern amenities.

Practical info for attendees:

Location: International Trade Centre, Hazerswoude-Dorp, Netherlands

Opening Hours: Typically from 8:00 AM to 5:00 PM during trade days

Admission: Usually free or low-cost for registered trade professionals

Language: Dutch and English are widely spoken, with translation available for key presentations

Accessibility: The venue is wheelchair-friendly and offers on-site assistance if needed

These logistics make the event highly accessible for both local and international visitors, whether you're coming from nearby Germany or as far away as North America.

A Must-Attend Event for Green Retail Professionals

PLANTARIUM|GROEN-Direkt – The Green Retail Fair stands at the intersection of horticulture, retail, and global trade, offering participants more than just a place to browse plants. It’s a strategic environment where innovation meets commerce, where retailers find their next bestsellers, and where the future of green retail is actively shaped.

By bringing together plant breeders, suppliers, garden centers, and international buyers in a single space, the fair continues to build bridges across borders and across the industry.

If your business is involved in plant production, garden retail, or landscape design, or if you’re seeking international partnerships in horticulture, PLANTARIUM|GROEN-Direkt is a must on your calendar.

Dutch Pork Expo and Dutch Poultry Expo

Dutch Pork & Poultry Expo: Uniting Industry Leaders in Den Bosch

The Dutch Pork & Poultry Expo emerges as the foremost event for professionals in the pig and poultry sectors in the Netherlands. Held at the renowned Brabanthallen in Den Bosch, this expo represents a milestone as the first national edition that merges two influential exhibitions — the Dutch Pork Expo and the Dutch Poultry Expo — into one comprehensive trade fair.

This strategic consolidation reflects the evolving needs of the industry and creates an unparalleled platform for innovation, networking, and knowledge sharing. With already 70% of exhibitor space sold, anticipation is high for what promises to be a landmark event.

A Unified Platform for Pig and Poultry Industry Stakeholders

By combining the expertise and offerings of the pork and poultry sectors, the Dutch Pork & Poultry Expo caters to a broad audience of professionals involved in every aspect of pig and poultry production. This includes:

Farmers and producers

Equipment manufacturers and suppliers

Feed and nutrition experts

Veterinary and health service providers

Industry consultants and researchers

This merger simplifies engagement by providing a one-stop venue where participants can explore the latest innovations, technologies, and services relevant to both sectors.

What to Expect: Innovation, Networking, and Learning

The expo is designed to foster collaboration and progress within the pig and poultry industries. Key highlights include:

Exhibition of Innovative Products: Cutting-edge machinery, feed solutions, health products, and processing equipment that improve efficiency and animal welfare.

Networking Opportunities: Meet industry leaders, policymakers, and peers to build meaningful connections that can lead to future partnerships and growth.

Knowledge Sharing Sessions: Workshops and presentations covering the latest trends, research findings, and best practices in pig and poultry farming.

This dynamic combination of exhibitions and educational content equips attendees to stay competitive in a rapidly changing market.

Benefits of the Expo for Industry Growth

Participating in the Dutch Pork & Poultry Expo offers several advantages for exhibitors and visitors alike:

Exposure to a Targeted Audience: Connect directly with decision-makers and potential customers from both pig and poultry sectors.

Market Insight: Understand emerging trends, regulatory updates, and consumer demands shaping the future of livestock farming.

Business Development: Discover new technologies and products that can optimize production and reduce operational costs.

Collaborative Innovation: Engage with startups, established companies, and research institutions driving sustainable and efficient farming solutions.

These benefits make the expo an essential event for anyone involved in the pig and poultry industries.

The Dutch Pork & Poultry Expo Sets a New Standard

The unification of the Dutch Pork Expo and Dutch Poultry Expo into a single national event marks a significant step forward for the Dutch livestock sector. Held in the well-equipped Brabanthallen, the Dutch Pork & Poultry Expo promises to deliver a comprehensive, innovative, and inspiring experience for all participants.

As the industry continues to evolve, this expo will play a vital role in shaping the future of pig and poultry farming, helping stakeholders meet challenges and seize new opportunities with confidence.