Beauty Tokyo içindeki etkinlikler

JIHE: Exploring the Future of Japan’s Hemp Industry

JIHE (Japan International Hemp Expo) is Japan’s largest international exposition dedicated to the broad and rapidly developing hemp industry. Rather than focusing on a single product category, the event covers the sector from multiple perspectives, including hemp agriculture, CBD products, construction materials, food, fashion, biotechnology, and other applications. This comprehensive approach makes JIHE a meeting point for businesses and professionals interested in the many ways hemp can contribute to modern industries.

The event reflects the growing diversity of the hemp sector. Hemp is no longer viewed only through the lens of traditional agriculture or a limited group of consumer products. Advances in processing, materials science, biotechnology, design, and manufacturing are creating opportunities to use hemp-derived materials in increasingly varied applications. JIHE provides a platform where these developments can be presented alongside established products and emerging ideas.

For visitors, this creates an opportunity to understand the industry as a connected ecosystem. For exhibitors, it offers a place to introduce products, exchange knowledge, develop partnerships, and engage with professionals from different parts of the international hemp market.

From CBD Journey and CannaCon to one international platform

JIHE has a distinctive history, having been created through the integration of Japan's long-running CBD Journey and CannaCon events. Bringing these initiatives together created a broader international platform capable of representing a much wider range of hemp-related businesses and technologies.

The combination is significant because the modern hemp industry extends across several interconnected fields. Consumer products may exist alongside agricultural technologies, while industrial applications can involve materials science, manufacturing, construction, and biotechnology. A comprehensive event allows participants to see these connections rather than considering each area separately.

This integrated approach can also encourage cross-sector conversations. A company working with hemp-based materials may discover opportunities in fashion or construction, while an agricultural business may find new contacts among food producers or biotechnology companies.

By combining different areas of expertise under one event, JIHE creates an environment where unexpected business and technological connections can emerge.

A whole-building exhibition in Omotesando

For 2026, JIHE moves into a distinctive setting in Omotesando, Tokyo, using the entire House of OMOTESANDO building as its exhibition environment. Instead of confining the event to a conventional exhibition hall, the expo is organized floor by floor, creating an immersive experience that connects different parts of the program.

The layout extends from the basement exhibition hall to the first-floor business lounge, the second-floor conference area, and the rooftop networking space. Each level has a different purpose, allowing visitors to move through the event while encountering exhibition, business, educational, and social experiences in sequence.

This format gives JIHE a character that differs from a traditional trade show. The building itself becomes part of the event, with different spaces supporting different forms of interaction.

The 2026 format includes:

Basement exhibition hall for discovering products, technologies, and industry solutions.
1F business lounge designed for professional meetings and commercial conversations.
2F conference area where participants can engage with ideas, information, and industry discussions.
Rooftop networking space providing an informal environment for making connections and continuing conversations.

This floor-by-floor organization makes the exhibition feel more like a complete industry experience than a collection of conventional booths.

Discovering the many applications of hemp

One of JIHE's defining characteristics is the breadth of applications represented at the event. Hemp can be used in very different ways depending on how it is cultivated, processed, and incorporated into a finished product.

Agriculture forms an important foundation of the industry. Understanding cultivation, processing, and supply chains is essential for businesses seeking reliable hemp materials. At the other end of the process, designers, manufacturers, food companies, construction businesses, and biotechnology firms can explore ways to transform those materials into new products.

This broad perspective helps demonstrate why the hemp industry has attracted interest from so many different sectors.

Among the areas represented at JIHE are:

Hemp agriculture, covering cultivation and the development of agricultural opportunities.
CBD products, representing an important part of the contemporary hemp marketplace.
Construction materials, where hemp can be explored as a resource for innovative building solutions.
Food applications, demonstrating the potential of hemp-related ingredients and products.
Fashion and textiles, where natural materials and alternative fibers are attracting attention.
Biotechnology, representing the research-driven and technology-oriented side of the industry.

The diversity of these fields is central to the event's appeal.

Hemp agriculture provides the foundation

Every hemp value chain begins with cultivation and the production of raw materials. Agricultural practices influence the quality, characteristics, and potential applications of hemp, making farming an essential part of the wider industry.

For agricultural professionals, JIHE can provide an opportunity to look beyond traditional farming models and consider how hemp cultivation fits into emerging commercial markets. Producers can connect with companies involved in processing, product development, and other stages of the supply chain.

The agricultural side of the industry is also closely connected with sustainability discussions. As businesses investigate alternative materials and resources, questions surrounding cultivation, processing, efficiency, and responsible production become increasingly important.

Bringing agricultural participants together with downstream businesses can help create a clearer understanding of the complete journey from cultivation to finished product.

Exploring hemp-based construction materials

Construction is another field where hemp has attracted interest as businesses investigate alternative and potentially more sustainable material options. Hemp-based materials can be considered in connection with insulation, composites, building products, and other applications.

The construction sector has complex requirements, however, and any new material must meet appropriate performance, safety, durability, and regulatory expectations. This makes collaboration between material developers, manufacturers, architects, builders, and other specialists particularly important.

JIHE offers a setting where these groups can discover new approaches and discuss the practical possibilities of hemp in construction.

The presence of industrial applications alongside consumer products also illustrates the breadth of the event. Hemp is not simply a subject for lifestyle brands; it can also be part of conversations about materials, manufacturing, and the built environment.

Food, fashion and biotechnology expand the market

The food and fashion sectors demonstrate how hemp can be incorporated into products that people encounter in everyday life. Food companies can explore different uses of hemp-related ingredients, while designers and textile businesses can investigate fibers and materials suitable for clothing and other products.

Fashion is particularly interesting because consumer interest in natural and alternative materials continues to influence product development. Hemp-based textiles can become part of broader conversations about material sourcing, design, durability, and responsible manufacturing.

Biotechnology represents another dimension of the industry. Research and technological development can open opportunities for new applications and more sophisticated approaches to hemp-derived materials and compounds.

By placing these fields alongside agriculture and industrial applications, JIHE creates a broader picture of the industry and its potential development.

A platform for business and professional exchange

A successful international expo needs to provide more than product displays. Businesses need opportunities to meet potential partners, discuss commercial opportunities, and understand developments in their markets.

JIHE's business lounge and networking spaces are designed around this principle. Participants can move from discovering products in the exhibition area to having more focused conversations in professional meeting environments.

This is especially valuable in an emerging or rapidly changing industry. Companies may be searching for suppliers, distributors, technology partners, investors, manufacturers, or customers. Face-to-face communication can help establish relationships and determine whether there is a basis for future cooperation.

International participation adds another layer to these opportunities, allowing Japanese businesses to engage with companies and professionals from overseas markets.

Conferences add knowledge to the exhibition experience

The conference area on the second floor provides an educational component that complements the exhibition. Industry events are often most useful when visitors can combine product discovery with broader discussions about market developments and emerging issues.

Conferences can help participants understand the context behind new technologies and products. They can also provide opportunities to hear different perspectives from specialists working across agriculture, manufacturing, consumer products, biotechnology, and other areas.

This combination of exhibition and education is particularly relevant to an industry that continues to evolve. Participants need not only to discover what is available today but also to understand where the market may be heading.

The conference setting therefore adds another layer to JIHE, transforming it from a product showcase into a place for professional learning and discussion.

An immersive format designed for networking

The use of an entire building gives the 2026 edition of JIHE a strong emphasis on movement and interaction. Visitors can encounter different parts of the industry on different floors rather than experiencing everything within one large exhibition hall.

The rooftop networking space is especially suited to informal conversations. Some of the most valuable professional relationships begin outside formal meetings, when participants have an opportunity to discuss ideas in a relaxed setting.

This approach can make networking feel more natural. Instead of treating business connections as a separate activity, JIHE integrates them into the overall experience of the event.

The combination of exhibition, business lounge, conference, and rooftop networking creates several different environments for participants to engage according to their interests and objectives.

A window into the future of the hemp industry

The hemp industry is developing across multiple directions at once. Agriculture, consumer products, industrial materials, food, fashion, and biotechnology each bring different opportunities and challenges. Understanding how these areas connect is becoming increasingly important for businesses seeking long-term opportunities.

JIHE provides a platform for making those connections visible. A visitor interested in one area may discover an entirely different application during the event, while an exhibitor can meet potential partners outside its usual market.

The international nature of the expo also creates opportunities to compare developments in different regions. Markets do not always evolve at the same speed or in the same direction, so international exchange can provide valuable insight into emerging business models and technologies.

JIHE creates a complete hemp industry experience

JIHE's development from the integration of CBD Journey and CannaCon into a broader international exposition reflects the changing scale and diversity of the hemp sector. Its 2026 setting at House of OMOTESANDO reinforces that identity by turning an entire building into a carefully structured exhibition and networking environment.

From the basement exhibition hall to the business lounge, conference area, and rooftop, each part of the venue contributes to a different aspect of the event. Visitors can discover products, explore technologies, attend discussions, meet professionals, and develop new business relationships without leaving the same building.

Ultimately, JIHE offers a comprehensive view of an industry that extends far beyond any single application. Its focus on agriculture, CBD products, construction materials, food, fashion, and biotechnology demonstrates the variety of possibilities surrounding hemp today.

For businesses, researchers, designers, producers, investors, and other professionals interested in the sector, the Japan International Hemp Expo provides an opportunity to explore these developments in one place. As the industry continues to evolve, JIHE aims to connect the people, ideas, technologies, and applications that could shape its next chapter.