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PLANTARIUMGROEN-Direkt - The Green Retail Fair

PLANTARIUM|GROEN-Direkt – The Green Retail Fair Shaping the Future of Horticulture in the Netherlands

Each year, Hazerswoude-Dorp—a town deeply rooted in the horticultural tradition of the Netherlands—hosts PLANTARIUM|GROEN-Direkt, an internationally recognized trade show for professionals in the green retail, agriculture, and forestry sectors. Known as The Green Retail Fair, the event has evolved into one of Europe’s leading platforms for networking, innovation, and product discovery in the plant and garden industry.

Held at the International Trade Centre, the event gathers horticulturists, landscapers, wholesalers, and breeders under one roof, offering a space to showcase, explore, and collaborate on the latest trends in green retail and plant innovation. With its growing international reach, PLANTARIUM|GROEN-Direkt is not only important for the Dutch market but also a key event for global stakeholders.

A Hub for the Green Sector: More Than Just a Trade Fair

What sets PLANTARIUM|GROEN-Direkt apart from other plant fairs in Europe is its clear focus on retail-oriented horticulture. The event caters to both suppliers and buyers, acting as a bridge between breeders (veredelaars), plant buyers (tuinplanteninkopers), and green retail businesses such as garden centers and wholesalers.

Unlike many agricultural exhibitions that focus primarily on farming equipment or commodity crops, this event is tailored to the ornamental plant market, including shrubs, perennials, bedding plants, and innovations in plant design and marketing. Every element of the exhibition is designed to support the full cycle of the green product supply chain—from production to point-of-sale.

Who Attends: A Truly International and Professional Audience

The Green Retail Fair attracts a highly specialized and international audience, offering valuable exposure for exhibitors and meaningful connections for attendees. Participants include both long-standing industry veterans and fresh innovators from around the world.

Key groups attending the fair include:

Plant breeders and growers showcasing new cultivars and plant varieties

Garden plant buyers from leading European and international retail chains

Garden centers and wholesalers looking for the latest trends in consumer demand

Suppliers and packaging companies offering pots, substrates, labels, and retail materials

Landscapers and horticultural designers interested in premium plants and tools

The show is expected to welcome professionals from countries such as Jordan, Germany, France, and the United States, further boosting its role as a platform for international collaboration.

What to Expect: Innovation, Business, and Inspiration

Each edition of PLANTARIUM|GROEN-Direkt is packed with inspiration for the future of green retail, including new plant launches, best-in-class retail concepts, and award-winning innovations. The event is both a business platform and a trend showcase, making it ideal for decision-makers looking to stay ahead of the curve.

Highlights of the trade fair include:

New Plant Introductions – Discover and evaluate upcoming varieties in bloom

Live Demos and Displays – Visual merchandising and design inspiration for retailers

Business Lounges and Networking Areas – Ideal for scheduled and informal B2B meetings

Supplier and Technology Zone – Tools, materials, and logistics solutions for green businesses

International Trade Opportunities – Learn about market entry strategies, especially in the Middle East and North America

With such a diverse offering, the event supports every professional involved in the production, sale, and marketing of plants and garden products.

A Partnership with Purpose: Combining PLANTARIUM and GROEN-Direkt

The current format of the show is the result of a strategic merger between two well-known Dutch events—PLANTARIUM and GROEN-Direkt. This union brings together PLANTARIUM’s strong reputation for new plant varieties and breeding with GROEN-Direkt’s practical focus on mass-market and retail-ready plant trading.

The merged fair leverages:

PLANTARIUM’s innovation awards and breeder showcases

GROEN-Direkt’s efficient sample market model with instant purchasing options

A shared audience of both commercial buyers and creative professionals

A central location in the Boskoop region, one of Europe’s horticultural powerhouses

This combination has significantly boosted attendance, expanded the exhibition space, and increased the value of participation for all involved.

Supporting the Green Retail Industry in a Changing Market

With consumers becoming more environmentally conscious and demanding high-quality, responsibly sourced products, the green retail sector is undergoing major transformation.

PLANTARIUM|GROEN-Direkt plays a vital role in helping companies navigate these trends by presenting:

Eco-friendly packaging solutions

Smart labeling and point-of-sale innovations

Pest- and disease-resistant plant varieties

Sustainable cultivation and logistics methods

Market data and trend forecasting from top analysts

Whether you’re running a small family garden center or managing procurement for a multinational retailer, the fair offers tools and insights to adapt your business to current and future consumer needs.

Easy Access and Visitor-Friendly Logistics

The event takes place at the International Trade Centre in Hazerswoude-Dorp, a region well-connected to the rest of the Netherlands and nearby international airports like Amsterdam Schiphol. The venue is designed to offer easy access, ample parking, and modern amenities.

Practical info for attendees:

Location: International Trade Centre, Hazerswoude-Dorp, Netherlands

Opening Hours: Typically from 8:00 AM to 5:00 PM during trade days

Admission: Usually free or low-cost for registered trade professionals

Language: Dutch and English are widely spoken, with translation available for key presentations

Accessibility: The venue is wheelchair-friendly and offers on-site assistance if needed

These logistics make the event highly accessible for both local and international visitors, whether you're coming from nearby Germany or as far away as North America.

A Must-Attend Event for Green Retail Professionals

PLANTARIUM|GROEN-Direkt – The Green Retail Fair stands at the intersection of horticulture, retail, and global trade, offering participants more than just a place to browse plants. It’s a strategic environment where innovation meets commerce, where retailers find their next bestsellers, and where the future of green retail is actively shaped.

By bringing together plant breeders, suppliers, garden centers, and international buyers in a single space, the fair continues to build bridges across borders and across the industry.

If your business is involved in plant production, garden retail, or landscape design, or if you’re seeking international partnerships in horticulture, PLANTARIUM|GROEN-Direkt is a must on your calendar.

PotatoEurope

PotatoEurope: The Premier International Event for the Potato Production Chain

Among the many specialized agricultural events held across Europe each year, PotatoEurope stands out as the only event dedicated exclusively to the full potato production chain. Recognized as a must-attend showcase for anyone involved in potato farming, innovation, and industry, PotatoEurope has earned a strong reputation not only in Europe but also in markets far beyond.

Held annually in one of four partner countries—the Netherlands, Germany, Belgium, or France—PotatoEurope offers a rotating view of agricultural innovation through the lens of each nation’s expertise. Its location changes each year, giving participants a chance to explore regional variations in farming practices, technology use, and market focus across some of Europe’s most advanced potato-growing regions.

A Focused Platform for the Global Potato Industry

What makes PotatoEurope unique is its exclusive focus on the potato sector. While many other agricultural fairs cover a wide variety of crops and farming methods, PotatoEurope is entirely devoted to everything related to potato cultivation, harvesting, storage, processing, and sales.

This singular focus allows exhibitors and visitors alike to dive deep into topics that are often only lightly covered at more general events. From seed potato development to cutting-edge sorting technology, the fair provides an in-depth view of current and future innovations driving the industry forward.

Key highlights of PotatoEurope include:

Live machinery demonstrations in real field conditions

Specialized seminars led by agronomists and industry leaders

Networking opportunities with international stakeholders

Exhibits by breeders, machinery manufacturers, and input suppliers

Presentations on climate resilience, sustainability, and digital farming

These features make PotatoEurope an invaluable meeting point for the entire potato supply chain—including growers, traders, processors, retailers, and researchers.

Part of a Larger Ecosystem: Agricultural Innovation Across Europe

PotatoEurope is part of the broader Potato Europe event series, which includes other respected agricultural conferences and exhibitions like Seagriculture, Potato Days, EuroTier, Inhouse Farming, AlgaEurope, and DLG-Agrifuture Insights.

Each of these events explores different facets of agriculture and food production, but PotatoEurope remains the flagship event dedicated solely to potatoes.

Its partner events cover areas such as:

Animal husbandry and livestock innovation (EuroTier)

Seaweed and algae applications in agriculture and food (Seagriculture, AlgaEurope)

Indoor farming and vertical agriculture (Inhouse Farming)

Consumer behavior and agri-future analytics (DLG-Agrifuture Insights)

Breeding and crop innovation (Potato Days)

This synergy allows PotatoEurope to stay at the forefront of agricultural conversation while maintaining its specialized role in advancing the European potato industry.

Why PotatoEurope Matters in Today’s Farming Landscape

The challenges facing modern agriculture are growing increasingly complex—rising input costs, extreme weather patterns, shifting consumer preferences, and tightening regulatory frameworks. PotatoEurope provides a space where solutions are explored, tested, and debated in real-time and real space.

In an era where sustainability and efficiency are paramount, the event allows attendees to learn from:

Demonstrations of new irrigation systems for water efficiency

Precision agriculture tools that reduce waste and maximize yields

Low-emission machinery for harvesting and logistics

Integrated pest management strategies for minimizing chemical use

Data-driven platforms for decision support and crop modeling

By bringing technology developers face-to-face with growers and end-users, PotatoEurope fosters a collaborative environment where innovation is rapidly adopted and adapted.

The Rotating Host Countries: A Rich Tapestry of Techniques and Culture

Each year, PotatoEurope is hosted by one of its four founding countries—each with a distinct agricultural landscape and tradition. This rotation offers a fresh experience annually, highlighting how geography, climate, and policy shape potato production differently across borders.

The four hosts and what they bring:

The Netherlands: Known for high-tech potato breeding and precision farming

Germany: Focused on mechanization, sustainability, and large-scale farming systems

Belgium: Famous for its processing sector and innovative approach to water management

France: A leader in diverse potato varieties and agroecological practices

This rotation isn’t just symbolic—it’s practical. It provides participants with first-hand exposure to different production systems, soil types, and market conditions every year, making the event truly international in perspective and scope.

Who Attends PotatoEurope?

Because of its sharp focus and industry relevance, PotatoEurope attracts a highly specialized audience of decision-makers, stakeholders, and innovators.

Key groups in attendance include:

Potato growers—from small family farms to large agribusinesses

Breeding companies and seed developers

Machinery manufacturers specializing in planting, harvesting, and storage

Agri-tech startups and data analytics providers

Food processors and exporters

Policy makers, researchers, and academic institutions

This mix fosters powerful B2B connections and leads to new technologies and practices being adopted rapidly throughout the potato value chain.

Innovation Meets Tradition: The Balance at PotatoEurope

Despite its forward-thinking approach, PotatoEurope doesn’t forget its roots. The event offers plenty of opportunities to reflect on traditional practices, celebrate farming heritage, and learn from decades of accumulated knowledge.

Alongside new machines and tech exhibits, visitors can explore:

Historical displays on potato farming tools and methods

Tasting sessions with traditional regional potato dishes

Panels discussing generational farming wisdom and cultural impact

This blend of heritage and high-tech ensures that PotatoEurope remains both accessible and inspiring—a forum for the experienced and the next generation alike.

Looking Ahead: The Future of PotatoEurope and the Global Potato Sector

As the demand for nutritious, affordable, and climate-resilient crops grows worldwide, potatoes are gaining new prominence. Events like PotatoEurope are becoming even more vital in helping the industry adapt to changing demands.

In the near future, the event is expected to emphasize:

Smart farming integrations with AI and robotics

Climate adaptation strategies for Northern and Southern Europe

Carbon footprint monitoring and reduction tools

Alternative potato uses in non-food industries

Greater focus on export markets and global trade routes

With its strong foundation and forward-looking agenda, PotatoEurope is poised to remain a global leader in shaping the future of the potato production chain.

PotatoEurope as a Catalyst for Growth and Collaboration

From seed to soil to supper table, PotatoEurope is the central meeting point for everyone involved in the potato production chain. By offering a platform where innovation meets practicality, and where European excellence meets global opportunity, the event continues to shape the present and future of one of the world’s most important food crops.

Whether you're an established grower, a startup with a breakthrough product, or a policymaker shaping tomorrow’s agri-landscape, PotatoEurope delivers insights, connections, and solutions you won’t find anywhere else.

Regenerative Agriculture Summit Europe

Regenerative Agriculture Summit Europe: Bridging Food and Textile Sectors for Sustainable Change

The Regenerative Agriculture Summit Europe has emerged as a pioneering event that broadens its scope beyond traditional food production to include the textile industry. This inclusive approach reflects the urgent need to accelerate the adoption of regenerative practices across diverse sectors. Bringing together more than 550 influential stakeholders spanning the entire food value chain—from growers and processors to brands and retailers—the summit serves as a dynamic platform to explore both challenges and opportunities involved in this critical transition.

Expanding Horizons: Why Textiles and Food Must Unite in Regenerative Agriculture

Traditionally, regenerative agriculture has focused primarily on food production systems, aiming to restore soil health, enhance biodiversity, and improve farm resilience. However, the Europe Regenerative Agriculture Summit recognizes that the textile industry shares many of the same ecological and social challenges.

Integrating textiles into the summit’s agenda allows for a holistic view of the agricultural supply chain. Natural fibers such as cotton, hemp, and wool require regenerative farming practices to reduce environmental impact, promote soil carbon sequestration, and ensure sustainable livelihoods for farmers.

This convergence between food and textiles signals a growing awareness that sustainability efforts must span across sectors. Only by uniting growers, brands, and retailers from both realms can systemic change be achieved at scale.

Who Attends: A Gathering of Industry Leaders Driving Regenerative Practices

The summit attracts a wide and influential audience, representing the diversity of the regenerative movement in Europe and beyond. Attendees typically include:

Growers and farmers committed to implementing regenerative techniques

Brand representatives seeking sustainable sourcing solutions

Retailers and distributors aiming to meet consumer demand for eco-friendly products

Policy makers and researchers focused on sustainable agriculture and land use

Innovators and technology providers developing tools to support regenerative farming

With over 550 participants, the event provides an unparalleled networking opportunity to share best practices and foster partnerships.

Key Themes and Topics Explored at the Summit

Throughout the summit, speakers and panels delve into a wide range of subjects that define the current regenerative landscape. Some of the core themes include:

Soil Health and Carbon Sequestration – Strategies to restore degraded lands and combat climate change

Cross-sector Collaboration – Building connections between food and textile supply chains for shared impact

Economic Viability – Ensuring regenerative methods are financially sustainable for farmers and businesses

Consumer Engagement – Educating markets about the benefits of regenerative products

Policy and Regulation – Aligning government frameworks to support regenerative agriculture adoption

These topics collectively guide stakeholders in overcoming barriers and scaling regenerative practices across industries.

Why the Regenerative Agriculture Summit Europe Matters Now

The urgency for regenerative agriculture has never been greater. Soil degradation, climate instability, biodiversity loss, and social inequities challenge both food security and sustainable production of natural fibers. The summit acts as a catalyst for change by:

Facilitating knowledge exchange between diverse sectors

Showcasing innovative regenerative techniques and success stories

Creating actionable frameworks for collaboration among growers, brands, and retailers

Highlighting investment and market opportunities within regenerative supply chains

As more businesses commit to sustainability goals, events like this summit empower them with the insight and partnerships needed to turn commitments into measurable impact.

Networking and Beyond: Building a Regenerative Future Together

More than just a conference, the Regenerative Agriculture Summit Europe offers a comprehensive ecosystem for advancing regenerative agriculture. Attendees benefit from:

Interactive workshops and breakout sessions focused on practical solutions

Exhibition spaces showcasing products, technologies, and research

Roundtable discussions connecting stakeholders to identify joint initiatives

Formal and informal networking opportunities for relationship building

These components create an environment where ideas can flourish and collaborative projects can take root, accelerating the global shift towards regeneration.

A Transformational Gathering Shaping Europe's Agricultural Future

The Regenerative Agriculture Summit Europe stands as a critical forum uniting the food and textile sectors in pursuit of a shared vision—to regenerate soils, ecosystems, and economies through sustainable practices. By fostering collaboration among growers, brands, retailers, and other key players, the summit moves beyond dialogue to empower actionable change.

For anyone involved in agriculture, textiles, sustainability, or supply chain management, participating in this summit offers unparalleled insight into the future of regenerative agriculture in Europe and worldwide.